Sensational Color Pro Kate Smith's Online Color Journal » apple

Color Isn’t the Only Brilliant Feature

Kate Smith — Thu, 11 Sep 2008 01:53:41 +0000

It’s fun to have people tell me that something reminds them of me and especially fun when it is something that is this brilliant both in color and idea.

Thanks for thinking of me Mickal and sending this my way.

Trends: Solution or story

Kate Smith — Tue, 26 Feb 2008 17:47:56 +0000

Discovering what is driving a trend helps me to discover how it can translate into products, services, materials and of course colors.

One of the driving factors across most trends today is that consumers are looking for a either a solution, a story or both.

I’ll give you an example. I purchased the MacBook Air the day it came out. After a few weeks of use I have to say that I think it is phenomenal piece of equipment that has already been a ’solution’ for me in so many ways; size, speed, integration not only with programs but with my iphone and the other Mac I often use in my office. Perfect!

So for me the MacBook Air is a real solution. But don’t forget that I bought it the day it was released. That’s because having the latest and coolest technology has become part of my ’story’, my identity or status so to speak.

Certainly I craved a solution to streamline my life and Apple delivered but what they also gave me was a sleek, light, amazing machine that says something about who I am and what’s important to me.

Think about the trends in your industry. Are you responding with products and services that offer your customers a solution or a story or both?

iPod & iTunes Party in Full Color

Kate Smith — Fri, 23 Feb 2007 12:08:06 +0000

iPod party

iPod parody

An Apple in Orange

Kate Smith — Wed, 31 Jan 2007 04:55:12 +0000

Apple’s iPod Shuffle now comes in five colors. The colors are the same as for the 4GB iPod nano but the Shuffle has one fun addtion: ORANGE!

The color orange is often claimed as the favorite color of individuals who are adventurous and enthusiastic, work and play hard and have a great sense of humor. This fun color is a nice addition to the iPod Shuffle color offering. Check out the iPod Shuffle at the Apple.com.

I did notice while at the Apple store that they no longer list the colors by name but instead show the color which eliminates the need for an actual color name. Maybe someone from Apple read my comments about the boring iPod color name although it is more likely that they simply continue to improve and come up with simple and clean solutions for every aspect of the product experience.

Nicely done!

Picture from Apple.com