Sensational Color Pro Kate Smith » advertising

Gap: Sound of Color

Kate Smith — Fri, 18 Apr 2008 11:00:45 +0000

What do black and white sound like?

To promote their colorful spring and summer collections, Gap enlisted Chris Do and the Blind team to create a video for Danish post-punk duo Sune Rose Wagner and Sharin Foo, better known as The Raveonettes. With only three weeks to conceive and complete the project, the team executed an edgy and elegant exploration of the contradictory forces that black and white represent.

See the storyboards and read more on BL:ND

Click here to view the embedded video.

A Package That Lights Up the Shelf

Kate Smith — Thu, 03 Apr 2008 05:13:59 +0000

From an article in the New York Times:

About year ago, when Jamie Leventhal was trying to convince big chain stores to stock his new line of shaving gels for young men, a buyer for Target asked a crucial question: How much would he spend on advertising?

“I told him we would not spend a single dollar,” Mr. Leventhal said.

The buyer was stunned until Mr. Leventhal pulled a prototype out of his briefcase. The product, called NXT, is sold in an arresting triangular container that lights up from the bottom, illuminating air bubbles suspended in the clear gel. The plastic is tinted blue, and when the AAA batteries in its base are lighted, the whole thing looks like a miniature lava lamp or a tiny fishless aquarium.

Continue reading on the New York Times website…

PSP color

Kate Smith — Thu, 25 Oct 2007 20:38:56 +0000

Following the trend of various other game consoles, the next generation of the Sony Playstation Portable (PSP) will be released with different color options in the near future. It’s currently available in Japan.

A bit of colorful Italian humor

Kate Smith — Sat, 02 Jun 2007 21:41:36 +0000

Parental discretion advised

Click here to view the embedded video.

Italian commercials for Coloreria Italiana washing powder. Hillarious!

What’s your color?

Kate Smith — Mon, 14 May 2007 20:49:06 +0000

Click here to view the embedded video.

Bench ads. What’s your color?