Sensational Color Pro Kate Smith » advertising

Gap: Sound of Color

Kate Smith — Fri, 18 Apr 2008 11:00:45 +0000

What do black and white sound like? To promote their colorful spring and summer collections, Gap enlisted Chris Do and the Blind team to create a video for Danish post-punk duo Sune Rose Wagner and Sharin Foo, better known as The Raveonettes. With only three weeks to

A Package That Lights Up the Shelf

Kate Smith — Thu, 03 Apr 2008 05:13:59 +0000

From an article in the New York Times: About year ago, when Jamie Leventhal was trying to convince big chain stores to stock his new line of shaving gels for young men, a buyer for Target asked a crucial question: How much would he spend on advertising?

PSP color

Kate Smith — Thu, 25 Oct 2007 20:38:56 +0000

Following the trend of various other game consoles, the next generation of the Sony Playstation Portable (PSP) will be released with different color options in the near future. It’s currently available in Japan.

A bit of colorful Italian humor

Kate Smith — Sat, 02 Jun 2007 21:41:36 +0000

Parental discretion advised

Click here to view the embedded video.

Italian commercials for Coloreria Italiana washing powder. Hillarious!

What’s your color?

Kate Smith — Mon, 14 May 2007 20:49:06 +0000

Click here to view the embedded video.

Bench ads. What’s your color?

Martin Lindstrom Tells a “How Not To Do It” Story

Kate Smith — Mon, 23 Apr 2007 05:34:36 +0000

If you read our feature A Rainbow of Carrots you already know that carrots weren’t always orange.

In the most recent BrandFlash video Martin Lindstrom points out that while today we all recognize carrots as being orange few people know or remember the place where it was created. The video titled “Color Branding the Carrot: A Netherlands’ ‘How Not to’ Story” is

Always Coca-Cola

Kate Smith — Sat, 03 Mar 2007 21:53:19 +0000

iPod & iTunes Party in Full Color

Kate Smith — Fri, 23 Feb 2007 12:08:06 +0000

iPod party iPod parody

Sony Color Explosion

Kate Smith — Fri, 02 Feb 2007 18:27:35 +0000

Sony Bravia commercial – color like no other.

Chocolate Is Better in Color

Kate Smith — Thu, 25 Jan 2007 17:40:33 +0000

M&Ms commercials – Chocolate is better in color!