To promote their colorful spring and summer collections, Gap enlisted Chris Do and the Blind team to create a video for Danish post-punk duo Sune Rose Wagner and Sharin Foo, better known as The Raveonettes. With only three weeks to conceive and complete the project, the team executed an edgy and elegant exploration of the contradictory forces that black and white represent.

See the storyboards and read more on BL:ND

Click here to view the embedded video.

From an article in the New York Times:

About year ago, when Jamie Leventhal was trying to convince big chain stores to stock his new line of shaving gels for young men, a buyer for Target asked a crucial question: How much would he spend on advertising?

“I told him we would not spend a single dollar,” Mr. Leventhal said.

The buyer was stunned until Mr. Leventhal pulled a prototype out of his briefcase. The product, called NXT, is sold in an arresting triangular container that lights up from the bottom, illuminating air bubbles suspended in the clear gel. The plastic is tinted blue, and when the AAA batteries in its base are lighted, the whole thing looks like a miniature lava lamp or a tiny fishless aquarium.

Continue reading on the New York Times website…

Italian commercials for Coloreria Italiana washing powder. Hillarious!

Click here to view the embedded video.

Bench ads. What’s your color?

In the most recent BrandFlash video Martin Lindstrom points out that while today we all recognize carrots as being orange few people know or remember the place where it was created. The video titled “Color Branding the Carrot: A Netherlands’ ‘How Not to’ Story” is

iPod party

iPod parody

Sony Bravia commercial – color like no other.