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8th September: Kate's Color Quiz

Nexium became the most heavily advertised drug in the United States with ads that featured what color? Answer »

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Kate Smith

"As a professional color expert, trend forecaster, engaging speaker and chief color maven, I work with corporate clients and buiness owners on using color to drive sales and elicit a favorable response to their products, their brands, and their marketing messages." more...

Julie Hoylen

"Born with a natural sense of style, Julie is a fashion stylist and consultant working in the New York City area. Julie's professional experience in both the fashion and music industries has allowed her to develop a unique perspective on personal style that keeps her clients turning to her when" more...

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Trendwatching.com

Trendwatching.com is an independent and opinionated trend firm, scanning the globe for the most promising consumer trends, insights and related hands-on business ideas. (more…)

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Color: Messages & Meanings

Color in Art; Colour in Art

Make effective, unique and credible color choices

Based on research and filled with hundreds of color combinations and illustrations, Color: Messages & Meanings presents color expert, Leatrice Eiseman’s insights on color and emotion, and addresses how best to integrate these qualities into your work, insuring your intended message is communicated.

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A Package That Lights Up the Shelf

Products & Packaging · Tags: advertising, blue, new technology, packaging

Authored by Kate Smith

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From an article in the New York Times:

About year ago, when Jamie Leventhal was trying to convince big chain stores to stock his new line of shaving gels for young men, a buyer for Target asked a crucial question: How much would he spend on advertising?

“I told him we would not spend a single dollar,” Mr. Leventhal said.

The buyer was stunned until Mr. Leventhal pulled a prototype out of his briefcase. The product, called NXT, is sold in an arresting triangular container that lights up from the bottom, illuminating air bubbles suspended in the clear gel. The plastic is tinted blue, and when the AAA batteries in its base are lighted, the whole thing looks like a miniature lava lamp or a tiny fishless aquarium.

Continue reading on the New York Times website…

Crispy Critters

Products & Packaging · Tags: advertising

Authored by Isolda Marie Meade

Remember this? It’s Crispy Critters cereal from the 80s. The creators used the brightly colored characters (or mascots, if you will) to gain the attention of young consumers. It was basically animal crackers in a bowl of milk, but it was indubitably delicious!

[youtube:http://www.youtube.com/watch?v=7bmIKrU2jQU]

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