T-Mobile Demands Engadget Mobile Discontinue Using the Color Magenta
Brand, Trademark or Signature Color · Tags: logos, magenta, pink
Filed as Just read
Deutsche Telekom, owners of the global T-Mobile brand, sent Engadget a late birthday present: a hand-delivered letter direct from their German legal department requesting the prompt discontinuation of the use of the color magenta on Engadget Mobile. Continue reading on Engadget Mobile…
Vero on Taptology responded by posting the following:
“I bow down to Engadget’s creative response. Note the header changes:”
I thought you would enjoy it has much as I did. For more comments from Vero at Taptology see ‘The Campaign to Set Magenta Free’…
And an additional post on engadget.com…
Thanks to reader Dave for sending me the link to this post on Owning Color…

May 29th, 2008 at 1:17 pm
[...] keep competitors from using magenta in their branding. Recently I wrote about their run in with engadget.com and earlier talked about their action against [...]