Sounds and colour influence the taste of food
4th Jun. '08 • Color & Taste • Tags: food, sound, taste
Filed as Just read
The sound diners hear while they are eating food can change the way they think it tastes, scientists have discovered.
Researchers have also found that changing the colour of a food can influence the flavour experienced by consumers.
Food manufacturers are now hoping to exploit the findings in a bid to make their foods more appealing.
Previously it was thought that the sense of taste and smell were the only human senses that played a role in experiencing flavour. Professor Charles Spence, a sensory psychologist at Oxford University, believes it is possible to change the flavour of food simply by exciting people’s sense of hearing and vision.
Continue reading at Telegraph online…
Another related article: Science: could martinis be the secret of Bond’s success?
October 10th, 2008 at 9:14 am
“Sounds and colour influence the taste of food ” is so very true. I’ve found that when I am having dinner and listening to jass or classical it changes the taste of my food and my mood. If I am having a meal in an environment that is playing hip-hop while eating the food tastes more like cardboard and I feel dissatisfied and bloated like a glutton.