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29th August: Kate's Color Quiz

Nexium became the most heavily advertised drug in the United States with ads that featured what color? Answer »

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Meet the Color Mavens

Kate Smith

Kate Smith

"As a professional color expert, trend forecaster, engaging speaker and chief color maven, I work with corporate clients and buiness owners on using color to drive sales and elicit a favorable response to their products, their brands, and their marketing messages." more...
Julie Hoylen

Julie Hoylen

"Born with a natural sense of style, Julie is a fashion stylist and consultant working in the New York City area. Julie's professional experience in both the fashion and music industries has allowed her to develop a unique perspective on personal style that keeps her clients turning to her when" more...

Featured Site

Trendwatching.com

Trendwatching.com is an independent and opinionated trend firm, scanning the globe for the most promising consumer trends, insights and related hands-on business ideas. For the latest and greatest, they rely on their network of 8,000+ spotters in more than 70 countries worldwide.

The folks from trendwatching.com share the “Top 5 trend watching tips” with you; find out about the ‘why’ of trend spotting, the mindset required, the resources you need, the process of embedding them into your organization, and how to actually apply these trends. See the tips they recommend online or download a PDF copy by clicking here.Brand, Color, Trends, Product, Colour SensationalColor.com

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Featured Book

Color: Messages & Meanings

Color in Art; Colour in Art

Make effective, unique and credible color choices

Based on research and filled with hundreds of color combinations and illustrations, Color: Messages & Meanings presents color expert, Leatrice Eiseman’s insights on color and emotion, and addresses how best to integrate these qualities into your work, insuring your intended message is communicated. SensationalColor.com

Buy this book at Amazon.com

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A Sensational Color blog

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Sensations into symbols

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Authored by Kate Smith

Among the essays written on sensations and how they equate to symbols, shapes, thoughts and what colors those sensations are poses the question of why the colors we see vary for each of us.

Colors are a general rule most agree that red is red but when it comes to more abstract colors there tends to be disagreement because they are perceived by each individual’s mind a slight bit differently. Synaesthesia, the ability to put symbols to sensations, maybe the key that has uncovered that color, wavelength of light is merely a personal perception by each individual mind.

Read the article… Sensational Color; Sensational Colour SensationalColor.com

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