Sensational Color Pro Kate Smith

Kate Smith on Color

What I'm reading, thinking about, and working on as well as where I'm appearing, what colorful events I'm attending and my personal thanks to all who are talking about what we're up to at Sensational Color.

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Sensational Stripes

12th Nov. '07 • Brand, Trademark or Signature Color • Tags: brand, painting

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On Saturday morning you can usually find me roaming around one of the many neighborhoods in and around DC.

It’s a great time to get a feel for the community, visit a cozy cafe, browse a flea market and make some fun color discoveries.

This weekend while in Crystal City I came upon this colorful crosswalk and simply had to know more.

I learned that artist Anne Marchand was responsible and had added the “racing stripes” at the request of the Crystal City Business Improvement District (BID).

The “racing stripes” were added as a colorful and fun way to greet the 30,000 Marine Corps marathoners with vivid patterns of color just waiting to be crossed as they made their way through the Crystal City section of the 26.2-mile course on Sunday, Oct. 28.

The magical strip reinforces the city’s brand message of being vibrant, fun and not just “smart but brilliant” as seen on the many banners hung along the streets.

What an unexpected pleasure for the marathoners and a wonderful example of an usual application of brand colors.

Even I might be convinced not to jaywalk if all crosswalks were this fun!

4 Responses to “Sensational Stripes”

click Says:
November 21st, 2007 at 8:39 pm
Greetings Very good web site. I loved it. Found invaluable information. Just what I was looking for
login Says:
November 21st, 2007 at 8:42 pm
Some one tell me that your website is very good !I do think so!
Anne Marchand Says:
November 21st, 2007 at 9:19 pm
Hi Kate,
Glad you enjoyed the racing stripes! It was lots of fun to paint the brilliant colors on the street for all to enjoy. My Flickr set has images from the event, http://www.flickr.com/photos/annemarchand/sets/72157602798056611/. Check Painterly Visions, http://www.annemarchand.blogspot.com for more colorful projects in 2008. Thanks for mentioning this little bit of branding magic in Crystal City. Best regards, Anne
Kate Smith Says:
November 23rd, 2007 at 10:15 am
Hi Anne,

Thanks for stopping by and adding the links to more pics. I’ll keep an eye on your blog for upcoming colorful projects!

Best,
Kate