On Saturday morning you can usually find me roaming around one of the many neighborhoods in and around DC.
It’s a great time to get a feel for the community, visit a cozy cafe, browse a flea market and make some fun color discoveries.
This weekend while in Crystal City I came upon this colorful crosswalk and simply had to know more.
I learned that artist Anne Marchand was responsible and had added the “racing stripes” at the request of the Crystal City Business Improvement District (BID).
The “racing stripes” were added as a colorful and fun way to greet the 30,000 Marine Corps marathoners with vivid patterns of color just waiting to be crossed as they made their way through the Crystal City section of the 26.2-mile course on Sunday, Oct. 28.
The magical strip reinforces the city’s brand message of being vibrant, fun and not just “smart but brilliant” as seen on the many banners hung along the streets.
What an unexpected pleasure for the marathoners and a wonderful example of an usual application of brand colors.
Even I might be convinced not to jaywalk if all crosswalks were this fun!
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Hi Kate,
Glad you enjoyed the racing stripes! It was lots of fun to paint the brilliant colors on the street for all to enjoy. My Flickr set has images from the event, http://www.flickr.com/photos/annemarchand/sets/72157602798056611/. Check Painterly Visions, http://www.annemarchand.blogspot.com for more colorful projects in 2008. Thanks for mentioning this little bit of branding magic in Crystal City. Best regards, Anne
Hi Anne,
Thanks for stopping by and adding the links to more pics. I’ll keep an eye on your blog for upcoming colorful projects!
Best,
Kate