General Motors loves the color orange. So much so that nearly 75% of its upcoming stable of vehicles will be available in some variation of orange in the next few years.
Chris Webb, General Motor’s Trends and Exterior Color Designer and one of my colleagues at CMG was featured in Brandweek Q+A and talks candidly about the importance of color for new GM vehicles.
Chris is always very on target with his view of trends and often quoted in the media. Keep your eyes out for more from Chris.
