Nexium became the most heavily advertised drug in the United States with ads that featured what color? Answer »
Trendwatching.com is an independent and opinionated trend firm, scanning the globe for the most promising consumer trends, insights and related hands-on business ideas. For the latest and greatest, they rely on their network of 8,000+ spotters in more than 70 countries worldwide.
The folks from trendwatching.com share the “Top 5 trend watching tips” with you; find out about the ‘why’ of trend spotting, the mindset required, the resources you need, the process of embedding them into your organization, and how to actually apply these trends. See the tips they recommend online or download a PDF copy by clicking here.
Make effective, unique and credible color choices
Based on research and filled with hundreds of color combinations and illustrations, Color: Messages & Meanings presents color expert, Leatrice Eiseman’s insights on color and emotion, and addresses how best to integrate these qualities into your work, insuring your intended message is communicated.
General Motors loves the color orange. So much so that nearly 75% of its upcoming stable of vehicles will be available in some variation of orange in the next few years.
Chris Webb, General Motor’s Trends and Exterior Color Designer and one of my colleagues at CMG was featured in Brandweek Q+A and talks candidly about the importance of color for new GM vehicles.
