Familiar Colors in a New Product

Bell & Ross Watch

Often the way color is used is inspired by an application or use from an entirely different industry. The watch faces below are a good example.

Employed both in aviation and the submarine world as a visual aid, bright colours ‘speak’ to men from these and similar professions in a familiar and what seems to have proven appealing way.

These watches have a photo luminescent dials in blue or orange and in addition they have a version called “stealth” with matte, anti-reflective black hands, a discreet photo luminescent coating enables readability day and night.

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