From an article by Kirsty Dunphey on smartcompany.com.au…
It’s all about what that splash of colour reminds us of. Whether it says quality, style, value, exclusivity or something else, the tiny splash of colour speaks to us.
When someone sees your splash of colour – be it on your logo, your corporate branding, your uniform, your office walls, your signage, your business card – what does it signify to them? What does it remind them to remember about your company, your business, your brand?
Read the article…
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Tags: pink
Authored by Kate Smith
Behind South Carolina’s drab prison walls, the colors of clothing can mean a lot.
An inmate wearing something red would likely be linked to the Bloods street gang. Blue is the color for the Crips, a rival gang. Unless you’re a guard, the state wouldn’t put you in those colors.
Most inmates wear tan jumpsuits. Yellow ones are for prisoners in isolation; green for those sentenced to die; orange for the ones transferred from county jails.
A federal judge will decide on the most controversial jumpsuit color: pink.
Continue reading on the Winston-Salem journal…
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Tags: humor
Authored by Kate Smith
As part of the city of Minneapolis’ ever-growing commitment to sustainability and the environment, Mayor R.T. Rybak and the City Council began an earnest campaign on April 1 to add the color green to the list of primary colors, which currently includes only the colors red, yellow and blue.
“With the coming of spring, and the rapidly deteriorating state of our global ecosystem, the time has come to give green its due,” announced Rybak outside City Hall on April 1, wearing a forest-green suit, mint-green shirt and socks of mismatched verdant hues to mark the occasion.
“Green is the most prevalent color in the natural world,” stated Ward 2 Council Member Cam Gordon at the ceremonial event. “Consider all the trees and plant life that are so key to our planet’s survival,” he said, adding that the ocean isn’t really blue, if you think about it.
Ward 3 Council Member Diane Hofstede echoed Gordon’s sentiments about the color’s prevalence and importance. “If that isn’t the definition of a primary color, I don’t know what is,” she said.
Ward 7 Council Member Lisa Goodman angrily dismissed skeptics, who criticized the resolution as political posturing and a scientific fallacy. “That’s the kind of outdated, enlightenment-era thinking that got us into this global mess,” said Goodman in response to assertions that green is, in fact, a secondary color formed by combining the colors yellow and blue.
Ward 9 Council Member Gary Schiff agreed. “At one time, we believed the earth was flat,” he said, referring to Western society as a whole, not the Council specifically. “It’s time to look forward, not back.”
Kate’s note: Thanks for a good laugh Jeremy! (The writer that came up with this April Fool’s Day piece for The Bridge.)
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Deutsche Telekom, owners of the global T-Mobile brand, sent Engadget a late birthday present: a hand-delivered letter direct from their German legal department requesting the prompt discontinuation of the use of the color magenta on Engadget Mobile. Continue reading on Engadget Mobile…
Vero on Taptology responded by posting the following:
“I bow down to Engadget’s creative response. Note the header changes:”
I thought you would enjoy it has much as I did. For more comments from Vero at Taptology see ‘The Campaign to Set Magenta Free’…
And an additional post on engadget.com…
Thanks to reader Dave for sending me the link to this post on Owning Color…
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From an article in the New York Times:
About year ago, when Jamie Leventhal was trying to convince big chain stores to stock his new line of shaving gels for young men, a buyer for Target asked a crucial question: How much would he spend on advertising?
“I told him we would not spend a single dollar,” Mr. Leventhal said.
The buyer was stunned until Mr. Leventhal pulled a prototype out of his briefcase. The product, called NXT, is sold in an arresting triangular container that lights up from the bottom, illuminating air bubbles suspended in the clear gel. The plastic is tinted blue, and when the AAA batteries in its base are lighted, the whole thing looks like a miniature lava lamp or a tiny fishless aquarium.
Continue reading on the New York Times website…
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