How Starbucks is using a special brown logo to evoke the chain’s beginnings and restore some goodwill for the brand
The new old logo: Starbucks is temporarily using a sanitized version of its original branding on new packaging.
Brown is certainly a color that communicates coffee. So, when you order a cup of the new Pike Place coffee at Starbucks this week, it doesn’t seem out of place to see a special brown logo on the cup and paper sleeve. Except that, as everyone knows, Starbucks’ iconic logo is green. So why change such a successful corporate symbol?
The image of the twin-tailed mermaid inside the brown medallion harkens back to the chain’s 1971 beginnings. The logo has evolved over the years, going from brown to green in 1987.
This is the second time in three years Starbucks has trotted out the brown mermaid, inspired by a Norse woodcut. Back in 2006, she was resurrected to mark the chain’s 35th anniversary. This time, she is a messenger…Read the whole story on BusinessWeek.com
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Cadbury Schweppes launched a civil case in the Australian courts in an attempt to stop rival retailer Darrell Lea from using dark purple in its marketing.
After five years and millions of dollars in legal fees the Federal Court ruled that Cadbury does not own the color and is not entitled to the exclusive use of dark purple.
Cadbury maintains its position and is likely to appeal.
Hear the ABC News interview here…
What do you think? Should Cadbury be able to protect their brand color?
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Over at Lotto Labs Beau has posted several images that show how placement of colors can fool our eye.
His aim is to show us HOW and WHY we see the way we do and he illustrates his points few words and great images.
This is one example but he has several more color and visual illusions that I’m sure you’ll find fun to look at.
Look at the colors and placement of the squares surrounding the center square. Can you see how color is influenced by its context?
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Check out this colorful video clip created by swimmer, artist, musician and aspiring pro animation creator, Sidney.
At nine years old he is already quite prolific at his craft.
I love his use of color and the wonderful name he chose for his video– ‘Splotch’.
Watch more cool animation and creative cartoons at aniBoom a platform for animators and animation fans all the around the world to watch, share and create animation!
This movie requires Flash Player 9
This is an awesome site.It is simple, fun and easy enough to use that anyone who feels like giving animation a try can make a simple animated clip without any installation or download of software.
Also check out the entries for their ‘In Rainbows’ music video contest…
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Tags: photos
Authored by Kate Smith
Add your best photo that just happens to be mostly one vivid color or stop by to see the photos that have already been posted at jpgmag.com
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