Nexium became the most heavily advertised drug in the United States with ads that featured what color? Answer »
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Make effective, unique and credible color choices
Based on research and filled with hundreds of color combinations and illustrations, Color: Messages & Meanings presents color expert, Leatrice Eiseman’s insights on color and emotion, and addresses how best to integrate these qualities into your work, insuring your intended message is communicated.
If you read our feature A Rainbow of Carrots you already know that carrots weren’t always orange.
In the most recent BrandFlash video Martin Lindstrom points out that while today we all recognize carrots as being orange few people know or remember the place where it was created. The video titled “Color Branding the Carrot: A Netherlands’ ‘How Not to’ Story” is available to be viewed online at Adverting Age.
Think about all of the energy your company puts into branding. Will it be remembered?
The color of a drink influences our perception of how sweet it tastes and can even fool our taste buds.
With a name like Green & Black you might expect to see those two colors in their logo or packaging but the smart husband and wife team recognized something about color that many people miss.
Not only are brand new black cars storming up the sales league among customers, second-hand black cars are commanding a £500 price premium over other colours.
“UK sales of new silver cars fell substantially in 2006, while sales of black cars grew to such an extent that it has now nudged blue out of second place. “We appear to be witnessing the rapid beginning of the end for Britain’s love affair with silver cars” said Mike Orford of car company SEAT, who has tracked the trend away from ‘prestige’ silver and towards black.
To cash in on the trend, SEAT has just launched a new 125mph Toledo Sport 2.0 TDi special edition costing £18,995 which is available only in black.
Mr Orford said: “Last year ubiquitous silver lost some of its sheen with new car buyers while black jumped from third to the second most popular colour choice. Menacing black is now arguably the coolest paint option.”
General Motors loves the color orange. So much so that nearly 75% of its upcoming stable of vehicles will be available in some variation of orange in the next few years.
Chris Webb, General Motor’s Trends and Exterior Color Designer and one of my colleagues at CMG was featured in Brandweek Q+A and talks candidly about the importance of color for new GM vehicles.
