Nexium became the most heavily advertised drug in the United States with ads that featured what color? Answer »
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Make effective, unique and credible color choices
Based on research and filled with hundreds of color combinations and illustrations, Color: Messages & Meanings presents color expert, Leatrice Eiseman’s insights on color and emotion, and addresses how best to integrate these qualities into your work, insuring your intended message is communicated.
The Times will launch the first stage of its full-color redesign today.
Monday’s paper will feature the introduction of color-coded sections and will be the first stage in a process of revamping the Times that will continue until September.
Changes from Monday will include a redesigned and expanded times2 features section. The new design is also said to allow for more spreads across two pages.
Read more at The Times online…
Jack Bredenfoerder, current President of Color Marketing Group (and one of my traveling companions on my recent trip to India) was asked to comment on the emergence and popularity of Yves Klein International Blue and this question sent him on a quest to understand more about the origins of this color and why it is regaining popularity.
Here’s what Jack has to say about Yves Klein blue…
Yves Klein: The Artist at Work
Branding · Tags: brand, magenta, pink, trademark
Authored by Kate Smith
Deutsche Telekom parent company of T-mobile filed a lawsuit in the Danish court saying that Telia had no right to use the pink color magenta, because the German company has invested in building their branding around that color for many years.
The Danish Eastern Regional High Court ruled that Telia and DT don’t compete directly in the Danish market. They also said there was some doubt that they were using the same hue. The court to overturned the injunction DT sought against Telia and to add insult to injury slapped DT with an order to pay 1.5 million kroner ($316,188) to Telia for their court costs and attorneys’ fees. Ouch!
While you might not recognize Telia in the U.S. you might recall DT has regularly taken steps to keep competitors from using magenta in their branding. Recently I wrote about their run in with engadget.com and earlier talked about their action against Intel.
Read the original article about the court ruling (translated into Engish) here…
· Tags: color consulting, leatrice-eiseman
Authored by Kate Smith
I often hear from people who are curious about opportunities in the world of color consulting.
Creative color opportunities do exist in a variety of industries and there is a need for skilled people to guide companies through the myriad of color choices, as advice is sought on how to use color effectively.
But you need more than a love of color to get there. You need to know the way and I know of no one more qualified to show you a path to success in color consulting than the leading expert in the field, Leatrice Eiseman.
Lee is the author of seven books on color, the executive director of the Pantone Color Institute, as well as the director of the Eiseman Center for Color information and Training on Bainbridge Island, WA. She is widely quoted in the media and has been named by Fortune magazine as one of the ten top ‘decision makers’ internationally for her work in color.
When I made the decision to focus solely on color rather than all aspects of product development and marketing, Lee was the person I sought out to help me and her guidance was invaluable in setting me on a path to success in the world of color consulting.
If like me you have a passion and an ‘eye’ for color, determination and motivation and want to learn how to get started with a color related career I recommend that you enroll in a training program that Lee offers. Her cutting-edge program that will enhance your color knowledge and show you how to hone your skills. Color workshops are included, but you will also learn about what is expected of you and what to charge for your services.
Even if you are already working in an area that utilizes color, such as interior or graphic design or personal color, you might consider this course as a way to ‘spread your wings’ and extend into other areas, becoming more of a ‘full service’ color consultant.
If you are a professional working within a particular industry or for a specific company, this course will give you additional insights that will enhance your use of color and potentially expand your career opportunities.
Best of all you will receive credible, veritable information, including the emotional aspect of color as well as color trend forecasting, taught by the leading expert in these fields, Leatrice Eiseman.
Lee teaches this Color/Design program annually and enrollment is limited. For more information about the program, please contact Bobbie Hawkes.
Color Names · Tags: color-meaning, crayola, kids
Authored by Kate Smith
Here’s what they told the folks at Crayola….
And here’s the colors that express those thoughts. Can you match the color name to the idea above?
See if you were right and meet the 2008 Kids Choice Colors….
