Nexium became the most heavily advertised drug in the United States with ads that featured what color? Answer »
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Make effective, unique and credible color choices
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Reading Matters editor Kimbofo noticed an interesting trend while visiting her local bookstore.
The colors used on the covers of about 25% of the latest releases of hardcover fiction books were amazingly similar– variations of black, grey, red, and pink.
Above are some of the covers currently on display. Thanks for sharing this interesting color observation!
P.S. It appears that Kimbofo was ahead of the trend curve when she chose these colors for the Reading Matters site.
