Gap: Sound of Color
18th Apr. '08 • Color & Sound • Tags: advertising, black, brand, white
Filed as Color videos
What do black and white sound like?
To promote their colorful spring and summer collections, Gap enlisted Chris Do and the Blind team to create a video for Danish post-punk duo Sune Rose Wagner and Sharin Foo, better known as The Raveonettes. With only three weeks to conceive and complete the project, the team executed an edgy and elegant exploration of the contradictory forces that black and white represent.
See the storyboards and read more on BL:ND
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