Your surroundings can affect your mood — and your stomach may pay the price
Red: When a person sees red, the pituitary gland sends out signals that make the heart beat faster, the blood pressure increase and the muscles tense.
Yellow: Perceived as a happy color, yellow is processed rapidly by the brain and is an attention getter.
White and silver: These colors suggest reduced calories. A bottle of Diet Coke is mostly silver, while a bottle of regular Coke is predominantly red.
Orange: Perhaps because it isn’t considered a classy color, orange indicates affordability.
Brown: Often used as a background color for gravy and cake mixes, brown indicates roasted or baked. It also suggests rich flavor.
SOURCE: Eric Johnson, head of research studies for the Chicago- based Institute for Color Research and Brian Wansink, PhD., director of the University of Illinois Food & Brand Lab
August 12th, 2008 at 8:18 am
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