Colors Trigger Appetite

I talk alot about how your surroundings can affect your mood and now two researchers from the Institute for Color Research in Chicago tell us that your stomach [or maybe that should be waistline, gentleman] may pay the price

Red: When a person sees red, the pituitary gland sends out signals that make the heart beat faster, the blood pressure increase and the muscles tense.

Yellow: Perceived as a happy color, yellow is processed rapidly by the brain and is an attention getter.

White and silver: These colors suggest reduced calories. A bottle of Diet Coke is mostly silver, while a bottle of regular Coke is predominantly red.

Orange: Perhaps because it isn’t considered a classy color, orange indicates affordability.

Brown: Often used as a background color for gravy and cake mixes, brown indicates roasted or baked. It also suggests rich flavor.

SOURCE: Eric Johnson, head of research studies for the Chicago- based Institute for Color Research and Brian Wansink, PhD., director of the University of Illinois Food & Brand Lab