Nexium became the most heavily advertised drug in the United States with ads that featured what color?{dtbrk}
Color Quiz Answer:
Purple. In anticipation of the expiration of the Prilosec patent, AstraZeneca began a massive advertising campaign that endeavored to transfer the brand loyalty patients felt for Prilosec the original “purple pill” to Nexium the successor drug to Prilosec, also manufactured by AstraZeneca.
