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Color in business: Fire engine red…or yellow…or?

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Filed as Kate Smith

Red & White Fire TruckOrange Fire Truck

 

As reported by the The Korea Times

National Emergency Management Agency (NEMA) plans to change the colors of the traditionally red fire engines and redesign the vehicles to give them a trendier look.

Fire engines in Korea have been uniformly colored red since the 1960s. However, there have been voices calling for authorities to replace the all-red fire vehicles with softer and brighter colors. Red is often associated with aggression or misfortune.

Some experts also point out that colors such as yellow or greenish-yellow are more visible to the human eye under dimmer conditions compared to red.

The agency is considering mixing red with another color, such as white, or completely replacing it with a brighter color, such as yellow or light green for the new-look fire engines.

Another idea is to have a different color according to the particular function of the vehicle, such as different colors for emergency vans and aerial ladder trucks.

“There is no principle that fire engines are supposed to be red. Many cities in Europe or North America have already adopted colors other than red for their fire engines,” said a NEMA official. Sensational Color; Sensational Colour SensationalColor.com

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