Color for Good: Cities Go Orange for Animals
10th Apr. '07 • Brand, Trademark or Signature Color • Tags: color for a cause, orange
Filed as Just read
As reported today in the USAToday:
The color orange will infuse landmarks Tuesday from New York and Philadelphia to San Francisco. Manhattan’s Empire State Building, Chicago’s Sears Tower, San Francisco’s City Hall and Philly’s quaint quarter-mile span called Boathouse Row will be lit in orange; the famous Wall Street charging bull sculpture will be decorated in the color; and the Louisiana Boardwalk fountain in Bossier City, La., will look to be spraying orange water.
It’s the 141st birthday of the American Society for the Prevention of Cruelty to Animals, and people and groups nationwide are donning and draping the ASPCA’s signature color to “celebrate the special human-animal bond,” says Jo Sullivan, the organization’s VP of development and communication.
Picture: NYC Woolworth Building Lit in Orange
