Non-artificial colourings is available in all colours - from yellow to orange, pink and green, even brown and black. The only colour missing from this list has been blue.
To meet this demand of consumers who are attaching greater importance to natural colourings, even in confectionery. Wild has developed a non-artificial blue colorant that it claims gives products a brilliant colour.
“Confectionery is all about colour,” said a spokesperson for Wild.
“Colourful sweets appeal to the predominantly young consumer, awaken the appetite and set the taste buds tingling.”
