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5th July: Kate's Color Quiz

Nexium became the most heavily advertised drug in the United States with ads that featured what color? Answer »

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Meet the Color Mavens

Kate Smith

Kate Smith

"As a professional color expert, trend forecaster, engaging speaker and chief color maven, I work with corporate clients and buiness owners on using color to drive sales and elicit a favorable response to their products, their brands, and their marketing messages." more...
Julie Hoylen

Julie Hoylen

"Born with a natural sense of style, Julie is a fashion stylist and consultant working in the New York City area. Julie's professional experience in both the fashion and music industries has allowed her to develop a unique perspective on personal style that keeps her clients turning to her when" more...

Featured Site

Trendwatching.com

Trendwatching.com is an independent and opinionated trend firm, scanning the globe for the most promising consumer trends, insights and related hands-on business ideas. (more…) SensationalColor.com

More details · More sites

Featured Book

Color: Messages & Meanings

Color in Art; Colour in Art

Make effective, unique and credible color choices

Based on research and filled with hundreds of color combinations and illustrations, Color: Messages & Meanings presents color expert, Leatrice Eiseman’s insights on color and emotion, and addresses how best to integrate these qualities into your work, insuring your intended message is communicated. SensationalColor.com

Buy this book at Amazon.com

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A Sensational Color blog Innovations & Technology


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Bezos On Kindle: ‘We Would Love To Have Color’—And Every Book Ever

Innovations & Technology · Tags:

Authored by Kate Smith

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Journalist Staci Kramer interviewed Jeff Bezos about The Kindle.  One of the questions she asked him was: “Is color something you want to see eventually?”

Kindle evangelist Jeff Bezos, chairman and CEO of Amazon responds:  “We would love to have color but electronic ink doesn’t do color.”

So what is electronic ink you asked?  The source of the electronic ink for Kindle explains it as follows on their website:

An Electronic Paper Display is a display that possess a paper-like high contrast appearance, ultra-low power consumption, and a thin, light form. It gives the viewer the experience of reading from paper, while having the power of updatable information.

EPDs are a technology enabled by electronic ink - ink that carries a charge enabling it to be updated through electronics. Electronic ink is ideally suited for EPDs as it is a reflective technology which requires no front or backlight, is viewable under a wide range of lighting conditions, including direct sunlight, and requires no power to maintain an image.

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From what I have learned adding color to electronic ink isn’t yet on the horizon.  Let me know if you have an information that indicates it might be closer to being a reality.

Resources:

See more about the Kindle at Amazon…

Related article Bezos On Kindle: ‘We Would Love To Have Color’—And Every Book Ever SensationalColor.com

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Sounds and colour influence the taste of food

Innovations & Technology ·

Authored by Kate Smith

The sound diners hear while they are eating food can change the way they think it tastes, scientists have discovered.

Researchers have also found that changing the colour of a food can influence the flavour experienced by consumers.

Food manufacturers are now hoping to exploit the findings in a bid to make their foods more appealing.

Previously it was thought that the sense of taste and smell were the only human senses that played a role in experiencing flavour. Professor Charles Spence, a sensory psychologist at Oxford University, believes it is possible to change the flavour of food simply by exciting people’s sense of hearing and vision.

Continue reading at Telegraph online…

Another related article:  Science: could martinis be the secret of Bond’s success? SensationalColor.com

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Splotch

Innovations & Technology · Tags: ,

Authored by Kate Smith

Check out this colorful video clip created by swimmer, artist, musician and aspiring pro animation creator, Sidney.

At nine years old he is already quite prolific at his craft.

I love his use of color and the wonderful name he chose for his video– ‘Splotch’.

Watch more cool animation and creative cartoons at aniBoom a platform for animators and animation fans all the around the world to watch, share and create animation!

This movie requires Flash Player 9

This is an awesome site.It is simple, fun and easy enough to use that anyone who feels like giving animation a try can make a simple animated clip without any installation or download of software.

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Also check out the entries for their ‘In Rainbows’ music video contest… SensationalColor.com

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Brainbow mice

Innovations & Technology · Tags:

Authored by Kate Smith

Thanks to Janice Lindsey of PINK for sharing this site with some stunningly beautiful color images.

I think you’ll be surprised at what this is a picture of. Would you believe mice brains in 90 colors! See all of the pictures here… Brand, Color, Trends, Product, Colour

SensationalColor.com

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Seeing red

Innovations & Technology · Tags: ,

Authored by Kate Smith

Women see one color differently then men do: RED

Why?

It turns out there’s a perfectly good reason why men can’t see what is so obvious to women: the many variations–some subtle, some bold–of the color red.

Reuters reports that researchers from Arizona State University in Tempe have determined there is a gene that allows us to see the color red, and that gene comes in a high number of variations.

Because the gene sits on the X chromosome–and women have two X chromosomes and so two copies of this gene, compared with only one for men–the gene aids women’s ability to perceive the red-orange color spectrum. The study findings were reported in the American Journal of Human Genetics.Brand, Color, Trends, Product, Colour SensationalColor.com

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HTML color names rather than color hex codes

Color Names , Innovations & Technology · Tags:

Authored by Kate Smith

Semiologic has a helpful listing for anyone who prefers to use html color names rather than html color hex codes.

See the chart here… SensationalColor.com

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Light layers

Innovations & Technology ·

Authored by Kate Smith

Photophysical properties and tunable colour changes of silica single layers doped with lanthanide(III) complexes

I keep an eye on the science and research publications to see what may be on the horizon for color in the future.

Even if I don’t fully understand the impact of the latest reserch it still sparks my imagination and opens my mind to new possiblities for the future as well as for using the materials available to me today.

This week Chemical Technology: A magazine highlighting the latest applications and technological aspects of research across the chemical sciences reports:

A simple process for preparing light-emitting layers of silica with wide colour variation has been developed by Italian scientists.

The promise of preparing white light emitting materials for flat displays stimulated a team led by Gianluca Accorsi of National Research Council, Bologna, to develop luminescent hybrid layers.

Rsearchers are looking at this technolgy for “colour tunable luminescent devices” and with so many interesting developments such as this one coming about it’s easy to envision color being used in new ways and across many new applications.

Maybe before long we’ll be painting our rooms with light rather than pigment or using light and color in other ways we’ve only dreamed of in the past.

The picture is from Chemical Technology and you can read the full article here. Sensational Color; Sensational Colour SensationalColor.com

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‘Smart’ sunglasses let users adjust to shade & color

Innovations & Technology ·

Authored by Kate Smith

Wouldn’t it be fun to have a single pair of glasses with lenses that can be transparent or dark, and in shades of yellow, green or purple, all on command?

Such color-changing glasses may soon be a reality thanks to a new lens with chameleon powers developed by scientists at Washington University in Seattle.

Color Changing Glasses

Chunye Xu, University of Washington

The glasses use “smart” plastics that change colour are made of a new material uniquely suited to the task: a low-cost sheet that changes color and shade using almost no power.

Chunye Xu, research assistant professor of mechanical engineering at the University of Washington and her collaborators on the project have a number of patents filed on the technology.

They are also exploring options for commercial applications but it will be a few years before these colorful glasses are available in stores.

“These are a little homemade,” Xu said of the prototype in an interview with uwnews.com, a modified pair of lab goggles. She plans to incorporate the lenses in more fashionable frames.

Read more at uwnews.com… Sensational Color; Sensational Colour SensationalColor.com

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Wireless blocking paint

Innovations & Technology ·

Authored by Kate Smith

Sounding like something that may have originally been conceived on the set of a Star Wars movie, EM-SEC Technologies announced that they have developed a paint that creates an “Electromagnetic Fortress” that safeguards facilities from wireless attacks.

The company says that this is a viable solution to enabling the safe and secure operation of wireless networks within the confines of an architectural enclosure.

That’s all great but what I want to know is what colors is it available in? Sensational Color; Sensational Colour SensationalColor.com

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The color of fresh

Innovations & Technology ·

Authored by Kate Smith

Assorted SeafoodNew packaging to alert shoppers to fresh fish.

Smart shoppers with a good eye for colour can now guarantee themselves a fresh catch of fish, scientists revealed today.

New packaging containing a sensor that changes colour when seafood spoils has been designed to hit supermarket shelves.

The sensor responds to the presence of basic volatiles responsible for the characteristic rotten fish odour.


Containing a pH sensitive dye, it changes colour from yellow to orange/red telling customers if pre-packed fish products are spoiled.


The device, designed by a team of Dublin based researchers, has already been tested in collaboration with the country’s biggest seafood producer Oceanpath Ltd, Howth, and supermarket Superquinn.


Results have shown that the sensor colour change indicates the end of product shelf life, changes in freshness parameters and growth in microbial population.


Although the colour change can be seen with the naked eye, a low-cost portable colour scanner has also been developed to enhance colour change under everyday conditions.
Sensational Color; Sensational Colour SensationalColor.com

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