Sensational Color Pro Kate Smith

Kate Smith on Color

What I'm reading, thinking about, and working on as well as where I'm appearing, what colorful events I'm attending and my personal thanks to all who are talking about what we're up to at Sensational Color.

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Colors Trigger Appetite

1st Jul. '08 • Color & Taste • Tags: color-and-mood, color-psychology

Filed as Just read

I talk alot about how your surroundings can affect your mood and now two researchers from the Institute for Color Research in Chicago tell us that your stomach [or maybe that should be waistline, gentleman] may pay the price

Red: When a person sees red, the pituitary gland sends out signals that make the heart beat faster, the blood pressure increase and the muscles tense.

Yellow: Perceived as a happy color, yellow is processed rapidly by the brain and is an attention getter.

White and silver: These colors suggest reduced calories. A bottle of Diet Coke is mostly silver, while a bottle of regular Coke is predominantly red.

Orange: Perhaps because it isn’t considered a classy color, orange indicates affordability.

Brown: Often used as a background color for gravy and cake mixes, brown indicates roasted or baked. It also suggests rich flavor.

SOURCE: Eric Johnson, head of research studies for the Chicago- based Institute for Color Research and Brian Wansink, PhD., director of the University of Illinois Food & Brand Lab

Sounds and colour influence the taste of food

4th Jun. '08 • Color & Taste • Tags: food, sound, taste

Filed as Just read

The sound diners hear while they are eating food can change the way they think it tastes, scientists have discovered.

Researchers have also found that changing the colour of a food can influence the flavour experienced by consumers.

Food manufacturers are now hoping to exploit the findings in a bid to make their foods more appealing.

Previously it was thought that the sense of taste and smell were the only human senses that played a role in experiencing flavour. Professor Charles Spence, a sensory psychologist at Oxford University, believes it is possible to change the flavour of food simply by exciting people’s sense of hearing and vision.

Continue reading at Telegraph online…

Another related article: Science: could martinis be the secret of Bond’s success?

Do Diet Sunglasses Turn Off Appetite?

29th Mar. '08 • Color & Taste • Tags: blue

Filed as Just read

A women that used to work for me always wore glasses with blue tinted lenses. I was concerned that seeing the world through blue tint lenses might be making her feel blue.

She was extremely thin however so maybe I should have worried that the glasses were the reason she had no appetite or at least that is the premise of a Japanese company named Yumetai that created dieter’s sunglasses with deep blue lenses.

I think it was in the 80’s that someone was marketing a blue refrigerator light bulb for the same reason. It didn’t seem to be very effective. Do you think glasses will work any better?

See the story on Inventor’s Spot…