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25th July: Kate's Color Quiz

Nexium became the most heavily advertised drug in the United States with ads that featured what color? Answer »

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Meet the Color Mavens

Kate Smith

Kate Smith

"As a professional color expert, trend forecaster, engaging speaker and chief color maven, I work with corporate clients and buiness owners on using color to drive sales and elicit a favorable response to their products, their brands, and their marketing messages." more...
Julie Hoylen

Julie Hoylen

"Born with a natural sense of style, Julie is a fashion stylist and consultant working in the New York City area. Julie's professional experience in both the fashion and music industries has allowed her to develop a unique perspective on personal style that keeps her clients turning to her when" more...

Featured Site

Trendwatching.com

Trendwatching.com is an independent and opinionated trend firm, scanning the globe for the most promising consumer trends, insights and related hands-on business ideas. (more…) SensationalColor.com

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Featured Book

Color: Messages & Meanings

Color in Art; Colour in Art

Make effective, unique and credible color choices

Based on research and filled with hundreds of color combinations and illustrations, Color: Messages & Meanings presents color expert, Leatrice Eiseman’s insights on color and emotion, and addresses how best to integrate these qualities into your work, insuring your intended message is communicated. SensationalColor.com

Buy this book at Amazon.com

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A Sensational Color blog Color Names


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What does COLOR mean to 20,000 kids?

Color Names · Tags: , ,

Authored by Kate Smith

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Here’s what they told the folks at Crayola….

  • Kids feel great about doing well in school.
  • Kids want to help protect the planet.
  • Kids believe that anyone can be a celebrity.
  • Outdoor activities are fun for kids.
  • Kids love having fun with parents, their best friends.
  • Kids want everyone’s dream to come true.
  • Kids want everyone’s story to be a happy one.
  • Kids want their homes to feel like a warm, cozy bear hug.

And here’s the colors that express those thoughts. Can you match the color name to the idea above?

  • Happy Ever After
  • Awesome
  • Best Friends
  • Giving Tree
  • Bear Hug
  • Famous
  • Fun in the Sun
  • Super Happy

See if you were right and meet the 2008 Kids Choice Colors…. SensationalColor.com

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Fear of purple

Color Names · Tags: , , ,

Authored by Kate Smith

Thanks to the blog SubZeroBlue I discovered that there is a condition called Porphyrophobia which is the fear of the color purple…who knew?

Purple Headed Monster

So I decided to see if all colors received equal recognition in the phobia world but only came up with two other specific color fears…

Melanophobia - Fear of the color black

Leukophobia - Fear of the color white.

Of course there is the all encompassing chromophobia - Fear of colors.

Thank goodness the Dr. is IN! No need to fear any color. Have a seat and let’s talk… Brand, Color, Trends, Product, Colour

SensationalColor.com

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Audi’s burnt Pacific sunset

Color Names , Products & Packaging , Trends ·

Authored by Kate Smith

Speaking of niche market car colors Audi designer Steve Lewis describes the color of the new Q5 as “burnt Pacific sunset, sort-of orange umber”.

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The UK Telegraph says, “It’s much nicer than that, although we have a substantial bet on that the launch cars will be grey and silver.”

Only time will tell what color they will launch with but it sure does look great in the picture don’t you think?Sensational Color; Sensational Colour SensationalColor.com

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Color thesaurus online

Color Names · Tags: , ,

Authored by Kate Smith

HP recently added a color thesaurus to their blog “Mostly color perception”.

It is a fun tool where when you enter a color name it gives you four synonyms for that color name along with a sample of each color but the fun doesn’t end there.

The results also show four antonyms. For those more obsessed with color than language the synonym for antonyms is “complimentary colors” ;-)

Since it always seems to me that orange gets the short end of the stick when it comes to creative color names I thought I’d see if any unusal names might come up. Hmmm the choices for orange are a little dissappointing but not unexpected.

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Next I tried chartreuse which produced more interesting results. Even I’ll admit that I wouldn’t have thought of slime as a synonym for chartreuse and an antonym for ultraviolet.

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Give it a try and let me know what interesting color names you find.Sensational Color; Sensational Colour SensationalColor.com

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HTML color names rather than color hex codes

Color Names , Innovations & Technology · Tags:

Authored by Kate Smith

Semiologic has a helpful listing for anyone who prefers to use html color names rather than html color hex codes.

See the chart here… SensationalColor.com

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Seeing red over brown

Color Names ·

Authored by Kate Smith

From the Toronto Star:

Controversial label on one leather sofa sparks international debate and outrage

It’s not often that a packing label prompts an international embarrassment, but there was Toronto, on CNN’s Lou Dobbs Tonight, a city where, viewers were told, a dark brown leather couch was being marketed as “nigger-brown.”

“You’ve got to be kidding,” said Dobbs, shaking his head at the shame of it. The guest held up the Toronto Star story about a black woman in Brampton whose new couch arrived in her home bearing a packing label describing the colour as “nigger-brown.” Sensational Color; Sensational Colour

SensationalColor.com

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Names that inspire car buyers

Color Names ·

Authored by Kate Smith

As the color of our world grows bolder now splashing onto our MP3’s cell phones and Blackberries will the colors of our automobiles begin to follow?

Already carmakers are coming up with more trendy and enticing color names to attract all, from young to old, from laid back to sophisticate. Depending on the car and the audience colors such as Black Pearl and Cinnamon are popping up all over the automotive industry inspiring consumers to take a more personal interest in the style of coloring their automobile is wearing!

Read the article… Sensational Color; Sensational Colour SensationalColor.com

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Farrow & Ball’s Witty or Wise?

Color Names ·

Authored by Kate Smith

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With colors like Dead Salmon, Ointment Pink, Clunch, Monkey Puzzle, Arsenic and Dauphin I had to find out what was behind the names Farrow & Ball had chosen for their paint.

More on these unusual names… Sensational Color; Sensational Colour SensationalColor.com

Color insights for your business —brands, products, packaging— plus the lastest color trends, design influences and innovations.

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