My friends and colleagues, Jill Morton and Leatrice Eiseman comment on color as the is having on holiday sales in an article by Bruce Horovitz in USA TODAY. From the article: In the most economically depressing holiday season in decades, there’s one buzzword — besides cheap — that’s still got game at retail: color. That’s [...] Read more »
Fewer Colors Big Savings for Unilever
Excerpted from AdAge.com Using a color-harmonization program called Project Rainbow, Unilever is reducing the more than 100 hues it uses on its spreads and dressings packaging in Europe to six. Unilever’s hope is to save tens or eventually even hundreds of millions of dollars a year. By some estimates, the entire industry could save $5 [...] Read more »
Asia Pacific Region Color Conference
I just received the invitation to the Color Marketing Group 2009 CMG Asia Pacific Region conference which is being held in Hong Kong, Feb 27-March 1st 2009. Last year I attended the Asia Pacific meeting in Jaipur, India and had a wonderful time plus learned so much about the colors of the region. Read more »
CMG Color Chips: 2008 Conference Recap
Some of the highlights of the Color Marketing Group Fall 2008 International Conference. Clicking on the link will take you to the post I wrote about each event: On Sunday morning, we had a fabulous keynote speaker Tricia Davidson of Duffy & Partners. She received rave reviews from the member and I wrote a post [...] Read more »
Half Inspired
Actually completely inspired but loved the play on words because today’s color scheme inspiration comes from my friend and CMG colleague Paul Half and his blog Half2Know. I took a section of his blog and created the color palette shown below. I think the colors work great for his blog header but couldn’t you just [...] Read more »
