Nexium became the most heavily advertised drug in the United States with ads that featured what color? Answer »
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Make effective, unique and credible color choices
Based on research and filled with hundreds of color combinations and illustrations, Color: Messages & Meanings presents color expert, Leatrice Eiseman’s insights on color and emotion, and addresses how best to integrate these qualities into your work, insuring your intended message is communicated.
When UBS, the Zurich-based financial institution, decided to create a new floor dedicated to its wealthiest private clients in New York, it wanted something that would set the space apart.
Instead of the typical blues of banking, it created an environment around a rich shade of red that it hoped would bring all the right associations to mind — among them, the company’s logo and television advertising campaign and, for some people, numerous works in UBS’s collection of contemporary art.
The New York Times ran an interesting article in the science section on the color red yesterday called: How Do We See Red? Count the Ways
This is one of the many interesting aspects of red that they noted:
Given red’s pushy reputation, design experts long thought people felt uncomfortable and worked poorly when confined to red rooms.
But when Dr. Nancy Kwallek, a professor of interior design at the University of Texas at Austin, recently compared the performance of clerical workers randomly assigned for a week to rooms with red, blue-green or white color schemes, she found that red’s story, like the devil, is in the details.
Workers who were identified as poor screeners, who have trouble blocking out noise and other distractions during the workday, did indeed prove less productive and more error prone in the red rooms than did their similarly thin-skinned colleagues in the turquoise rooms.
For those employees who were rated as good screeners, however, able to focus on their job regardless of any ruckus around them, the results were flipped. Screeners were more productive in the red room than the blue. “The color red stimulated them,” she said, “and they thrived under its effects.”
And the subjects assigned to the plain-vanilla settings, of a style familiar to the vast majority of the corporate labor force? Deprived of any color, any splash of Matisse, they were disgruntled and brokenhearted and did the poorest of all.
The Daily Telegraph out of NSW, Australia reports that Rockdale Council has plans to bathe a known trouble spot in pink light to discourage hoons [undesirables] loitering there and if the test is successful, they will switch on [pink] at other locations.
Councillor Gary Green said pink is known to have a calming affect on people and said it is hoped the pink lighting will prove “unsympathetic towards hoons”.
Rockdale is the council that recruited Barry Manilow to fight crime. Mayor Bill Saravinovski said the council may even consider giving crooner Barry Manilow the flick in favour of Pink Floyd. Maybe the council should keep Barry and supplement the pink lights with piped in “Manilow music”.
In case you think I’m kidding you can see the story at
