Cadbury Does Not Own the Color Purple
Brand, Trademark or Signature Color · Tags: brand, purple, trademark, Trademark or Signature Color
Filed as Just read
Cadbury Schweppes launched a civil case in the Australian courts in an attempt to stop rival retailer Darrell Lea from using dark purple in its marketing.
After five years and millions of dollars in legal fees the Federal Court ruled that Cadbury does not own the color and is not entitled to the exclusive use of dark purple.
Cadbury maintains its position and is likely to appeal.
Hear the ABC News interview here…
What do you think? Should Cadbury be able to protect their brand color?
