De Boer is a company that is among the world’s leading providers of arge temporary structures so they would naturally challenge their design team to ‘Think Big’ but what I wanted to know was why the asked them to ‘Think Pink’.
My first thought was that the structure was originally constructed for an event somehow related to breast cancer and I was right.
The vivid shade of pink matches the corporate color of its client Walk the Walk, the breast cancer charity that stages the annual Playtex MoonWalk through the streets of London each year.
The Pink Galaxy shows off the color in a big way as it is touted to be the world’s biggest, brightest and boldest circus-style superstructure.
Now that’s a lotta pink!
