Martin Lindstrom tells a “How Not To Do It” story
Brand, Trademark or Signature Color · Tags: advertising, brand, food, orange
Authored by Just read
If you read our feature A Rainbow of Carrots you already know that carrots weren’t always orange.
In the most recent BrandFlash video Martin Lindstrom points out that while today we all recognize carrots as being orange few people know or remember the place where it was created. The video titled “Color Branding the Carrot: A Netherlands’ ‘How Not to’ Story” is available to be viewed online at Adverting Age.
Think about all of the energy your company puts into branding. Will it be remembered?
