Sensational Color Pro Kate Smith

Kate Smith on Color

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Blue is the new green for German automakers

Brand, Trademark or Signature Color ·

Filed as Kate Smith

VW Blue Motion
While most of the world is focused on “going green” German car makers have adopted the color blue as the color that denotes environmental friendliness.

For example VW’s BlueMotion badge is an environmental sub-brand, denoting the most efficient model in each VW car range.

Mercedes-Benz Blue-Tec is touted as taking the lead in fuel economy and environmental compatibility.

“Blue is a non-political colour,” said a VW spokesman. “You have to remember the Green party is very strong in Germany - we don’t want to be seen to be endorsing one party.”