Not only are brand new black cars storming up the sales league among customers, second-hand black cars are commanding a £500 price premium over other colours.
“UK sales of new silver cars fell substantially in 2006, while sales of black cars grew to such an extent that it has now nudged blue out of second place. “We appear to be witnessing the rapid beginning of the end for Britain’s love affair with silver cars” said Mike Orford of car company SEAT, who has tracked the trend away from ‘prestige’ silver and towards black.
To cash in on the trend, SEAT has just launched a new 125mph Toledo Sport 2.0 TDi special edition costing £18,995 which is available only in black.
Mr Orford said: “Last year ubiquitous silver lost some of its sheen with new car buyers while black jumped from third to the second most popular colour choice. Menacing black is now arguably the coolest paint option.”
