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29th August: Kate's Color Quiz

Nexium became the most heavily advertised drug in the United States with ads that featured what color? Answer »

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Meet the Color Mavens

Kate Smith

Kate Smith

"As a professional color expert, trend forecaster, engaging speaker and chief color maven, I work with corporate clients and buiness owners on using color to drive sales and elicit a favorable response to their products, their brands, and their marketing messages." more...
Julie Hoylen

Julie Hoylen

"Born with a natural sense of style, Julie is a fashion stylist and consultant working in the New York City area. Julie's professional experience in both the fashion and music industries has allowed her to develop a unique perspective on personal style that keeps her clients turning to her when" more...

Featured Site

Trendwatching.com

Trendwatching.com is an independent and opinionated trend firm, scanning the globe for the most promising consumer trends, insights and related hands-on business ideas. (more…) SensationalColor.com

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Featured Book

Color: Messages & Meanings

Color in Art; Colour in Art

Make effective, unique and credible color choices

Based on research and filled with hundreds of color combinations and illustrations, Color: Messages & Meanings presents color expert, Leatrice Eiseman’s insights on color and emotion, and addresses how best to integrate these qualities into your work, insuring your intended message is communicated. SensationalColor.com

Buy this book at Amazon.com

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Colorful Gauges

Products & Packaging ·

Authored by Isolda Marie Meade

Now here’s a little something for the car and color enthusiast. If you’re looking to modify your ride, Autometer offers a series of color-changing gauges called Nexus. The line includes: a speedometer, a tachometer, gauges for fuel level, fuel pressure, boost/vacuum, EGT (exhaust gas temperature), nitrous pressure, oil temperature, oil pressure, trans temperature, water temperature, voltmeter and wideband air/fuel ratio (all sold seperately).

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What makes them unique:

Selectable LED Illumination - The driver can choose from 7 colors that can be easily changed at the touch of a button.

Dynamic Color Sequencing - This setting continuously displays all 7 colors by fading one color into another.

Full Dial Red Alert Warning - When encountering a critical condition, the gauge dial will become fully illuminated in red to quickly alert the driver. Warning points can be entered by the driver.

These gauges also come with a remote control for programming color sequencing, demo operation, and for access to peak reading review and playback. The SD slot enables the driver to download performance data to a PC.

So, if you’re looking to make your car’s interior more colorful, you might want to consider this as an option. View the demo to find out more: http://www.autometer.com/demos/nexus/ Brand, Color, Trends, Product, Colour SensationalColor.com

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What Wii color would you pick?

Products & Packaging ·

Authored by Isolda Marie Meade

ImageThere have been rumors that Nintendo will release the second generation of the Wii with various color options for the console and Wii-motes. It is said to be released during the holiday 2007 season.
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The color possibilities, as of now, are candy apple red, lime green, platinum, black, and white.

Other potential colors being talked about, that may join or replace those colors, are light blue, navy blue, and pink.

So, what color Wii would you pick?

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See www.wiicolors.com for more information. Sensational Color; Sensational Colour SensationalColor.com

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Crispy Critters

Products & Packaging · Tags:

Authored by Isolda Marie Meade

Remember this? It’s Crispy Critters cereal from the 80s. The creators used the brightly colored characters (or mascots, if you will) to gain the attention of young consumers. It was basically animal crackers in a bowl of milk, but it was indubitably delicious! Sensational Color; Sensational Colour

[youtube:http://www.youtube.com/watch?v=7bmIKrU2jQU] SensationalColor.com

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Target “less”

Products & Packaging · Tags:

Authored by Isolda Marie Meade

[youtube:http://www.youtube.com/watch?v=x_mWHJ5SnwI]

[youtube:http://www.youtube.com/watch?v=qPvVN1nwL2g]

[youtube:http://www.youtube.com/watch?v=nIngBoWdLBw]

Target’s “less” commercials.

[youtube:http://www.youtube.com/watch?v=Hx2S4X8N2Z4]

Another colorful Target commercial. Sensational Color; Sensational Colour SensationalColor.com

Color insights for your business —brands, products, packaging— plus the lastest color trends, design influences and innovations.

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