In 1937, Augusta National club members began to wear Green Jackets. They originally wore the jacket to signal that they were “part of the club”.
Today the green jacket continues to send the message that those wearing it are “part of the club”. A club of winners that is. An elite group of “the masters” of the game and the green jacket has come to symbolize a pinnacle of success for professional golfers.
Around the world the green jacket is associated with “The Masters Tournament” and the prestige of the brand.
Last year Phil Mickelson, left, got the Green Jacket from Tiger Woods after winning the 2006 Masters at the Augusta National Golf Club in Augusta, Ga.
A year earlier the roles had been reversed. Tiger Woods got the Green Jacket from Phil Mickelson after winning the 2005 Masters.
On the final day of The Master two questions come to mind:
Who will walk away with the green this year?
What colors and symbols does your brand have that signal being “part of your club”?
