When UBS, the Zurich-based financial institution, decided to create a new floor dedicated to its wealthiest private clients in New York, it wanted something that would set the space apart.
Instead of the typical blues of banking, it created an environment around a rich shade of red that it hoped would bring all the right associations to mind — among them, the company’s logo and television advertising campaign and, for some people, numerous works in UBS’s collection of contemporary art.
See the article in the New York Times
UBS puts considerable thought into all aspects of their branding including sound. Take notice of how they use a few tones to identify their brand.
