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25th July: Kate's Color Quiz

Nexium became the most heavily advertised drug in the United States with ads that featured what color? Answer »

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Meet the Color Mavens

Kate Smith

Kate Smith

"As a professional color expert, trend forecaster, engaging speaker and chief color maven, I work with corporate clients and buiness owners on using color to drive sales and elicit a favorable response to their products, their brands, and their marketing messages." more...
Julie Hoylen

Julie Hoylen

"Born with a natural sense of style, Julie is a fashion stylist and consultant working in the New York City area. Julie's professional experience in both the fashion and music industries has allowed her to develop a unique perspective on personal style that keeps her clients turning to her when" more...

Featured Site

Trendwatching.com

Trendwatching.com is an independent and opinionated trend firm, scanning the globe for the most promising consumer trends, insights and related hands-on business ideas. (more…) SensationalColor.com

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Featured Book

Color: Messages & Meanings

Color in Art; Colour in Art

Make effective, unique and credible color choices

Based on research and filled with hundreds of color combinations and illustrations, Color: Messages & Meanings presents color expert, Leatrice Eiseman’s insights on color and emotion, and addresses how best to integrate these qualities into your work, insuring your intended message is communicated. SensationalColor.com

Buy this book at Amazon.com

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Do diet sunglasses turn off your appetite?

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Authored by Kate Smith

A women that used to work for me always wore glasses with blue tinted lenses. I was concerned that seeing the world through blue tint lenses might be making her feel blue.

She was extremely thin however so maybe I should have worried that the glasses were the reason she had no appetite or at least that is the premise of a Japanese company named Yumetai that created dieter’s sunglasses with deep blue lenses.

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I think it was in the 80’s that someone was marketing a blue refrigerator light bulb for the same reason. It didn’t seem to be very effective. Do you think glasses will work any better?

See the story on Inventor’s Spot… SensationalColor.com

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An awfully colorful creation

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Authored by Kate Smith

Xanadu’s vibrant exterior has been called everything from futuristic to frightful.

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New Jersey’s ‘The Star-Ledger’ quoted Leatrice Eiseman as saying “The 2-million-square-foot Meadowlands structure is like a kid sticking out his tongue after sucking a lollipop” and I have to agree.

See what all the controversy is about… SensationalColor.com

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50 Ways to Become a Better Designer

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Authored by Kate Smith

Reader Lena sent me a link to this post on GoSquared.com, which I enjoyed and wanted to share with other readers. Thanks, Lena.

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Being a successful creative has a lot to do with the way you work. Sure, you can’t teach good design, but it never hurts to learn a few new tricks, or simply make the most of your talents. So without further adieu, here’s 50 ways to be more successful as a designer. Take ‘em or leave ‘em. SensationalColor.com

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Off to Montreal

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Authored by Kate Smith

I’ll be attending the North American Color Marketing Group conference in Montreal this weekend and as long as I can get connected to the Internet I’ll be posting from Canada. SensationalColor.com

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Grover’s picks?

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Authored by Kate Smith

From an interview with the Clarion-Ledger. Grover answers some tough questions including this one about the color blue.

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Q: Being the color blue, do you feel bad that there aren’t enough blue-colored foods? For the ones that exist, which are your favorites?

A: Blue is “blue-tiful!” There are not many monsters or foods that are blue, but that is OK. It just means we are unique. Blueberries are the only food I think I have had that are blue. And they are mmm mmmm good! Especially in a pie. I have seen other blue foods in the refrigerator, but my mommy always throws them away before I have a chance to taste them. SensationalColor.com

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In case you were wondering…

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Authored by Kate Smith

Miley Cyrus (AKA Hannah Montana) says ‘I’m All About Jesus’ and my favorite color is blue.

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So how many ‘tween girls will decide that their favorite color is also blue?

Photo from MCPAction blog SensationalColor.com

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2008 MLB preview: Fear of blue

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Authored by Kate Smith

From the Bleacher Report talking LA Dodgers:

By the way, if you believe in trends, then Loaiza pitches miserably for any team associated with the color blue: On team’s with the predominant color as blue (so not Washington), Loaiza is 43-49 with an average 5.51 ERA over those seven seasons. Tossing in Washington (just for the sake of argument) Loaiza ends up being 55-59, with an ERA average over those seasons of 4.64. SensationalColor.com

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Warm low, cool high

Products & Packaging · Tags: ,

Authored by Kate Smith

This description in Sneaker News caught my eye. ‘The Low model uses warmer colors as opposed to the cooler colors of the High.’

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wcfhi_14142_s.jpg SensationalColor.com

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St. Patrick’s Blue

Branding · Tags: , , , ,

Authored by Kate Smith

It’s March 17th and for those of us that are Irish and those that wanna be (at least for one day a year) it’s ‘the wearing of the green’ in honor of St. Patrick’s Day.

St. Patrick's Day Blue or Green

Americans have been celebrating St. Patrick’s Day since the 1850’s. But if you’re knowledge of Irish history only goes as deep as a mug of green beer you might be surprised to learn that in Ireland this holiday is not celebrated as wildly as in the U.S. and that there is not a historic connection between green and St. Patrick.

It is only in modern times that green has become associated with St. Patrick’s Day. Blue, not green, is the color long associated with St. Patrick.

St. Patrick's Day Blue or Green

A green shamrock was a symbol that St. Patrick had used to explain the Holy Trinity to the pre-Christian Irish and ‘the wearing of the green’ meant to wear a shamrock to display your faith.

It is widely believed that beginning in the mid-1700’s people mistook the phrase to mean wearing green garments and we all know the rest of the story…the wearing of green has become ubiquitous with St. Patrick’s Day.

In fact green has become so strongly attached not just to this holiday but to Ireland many believe that it is the ‘official’ color of the country. While there is no official color two hues of blue, St. Patrick’s Blue and Presidential Blue are widely used by the Government of Ireland.

St. Patrick's Day Blue or Green

Presidential Blue is darker than St. Patrick’s Blue and both can be seen the football (soccer) uniforms of Dublin County and the liveries of Aer Lingus. Presidential Blue appears in the Irish Crest and St. Patrick’s Blue can be seen behind the gold bardic harp on on the ancient Irish flag.

So while I’ll still be ‘wearing the green’ today my heart will be ‘true blue’ all the way down to my Irish roots.

PS- I can’t help but wonder if the green really came about when the first creative pub owner tried to make blue beer. Blue food color + yellow beer…oops! Hmm, how can we spin this? Can’t let all that good beer go to waste! ☺

Happy St. Paddy’s Day SensationalColor.com

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China — The colorful masks of the Chinese opera

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Authored by Kate Smith

Olympic Bus with Opera Masks Design

I read recently that large pictures of Chinese opera masks will adorn the Olympic buses this summer.

In the article there was a reference to fact that the colors of the masks each stands for particular traits of the opera character.

Well, that was all it took for me to begin exploring the meaning of the colors of the the Chinese opera.

See what I learned about the colors used in these elaborately decorated masks… SensationalColor.com

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