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25th July: Kate's Color Quiz

Nexium became the most heavily advertised drug in the United States with ads that featured what color? Answer »

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Meet the Color Mavens

Kate Smith

Kate Smith

"As a professional color expert, trend forecaster, engaging speaker and chief color maven, I work with corporate clients and buiness owners on using color to drive sales and elicit a favorable response to their products, their brands, and their marketing messages." more...
Julie Hoylen

Julie Hoylen

"Born with a natural sense of style, Julie is a fashion stylist and consultant working in the New York City area. Julie's professional experience in both the fashion and music industries has allowed her to develop a unique perspective on personal style that keeps her clients turning to her when" more...

Featured Site

Trendwatching.com

Trendwatching.com is an independent and opinionated trend firm, scanning the globe for the most promising consumer trends, insights and related hands-on business ideas. (more…) SensationalColor.com

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Featured Book

Color: Messages & Meanings

Color in Art; Colour in Art

Make effective, unique and credible color choices

Based on research and filled with hundreds of color combinations and illustrations, Color: Messages & Meanings presents color expert, Leatrice Eiseman’s insights on color and emotion, and addresses how best to integrate these qualities into your work, insuring your intended message is communicated. SensationalColor.com

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Colour by Numbers in Stockholm

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Authored by Kate Smith

I wasn’t aware of this project while it was “live” but I thought is was worth sharing. What a fun and innovative use of color and technology.

Colour by Numbers was a 72 meter high light installation at Telefonplan in Stockholm, Sweden, inaugurated on October 23, 2006, and switched off on April 1, 2007.

Anyone could control the colors in the tower with their mobile phone, just like a remote control.

The reception of the light installation has been very positive and we are thankful for the response on the project in the media and from the residents in the area.

The City of Stockholm wants to see the installation made permanent, but the property owner has other plans for the tower at the moment.

See more about the Colour by Numbers project including a short video at the official website. SensationalColor.com

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