Sensational Color Pro Kate Smith

Insights on color from Kate Smith

What I'm reading, thinking about, and working on as well as where I'm appearing, what colorful events I'm attending and my personal thanks to all who are talking about what we're up to at Sensational Color.

Browse by Topic

open all | close all

Signature color: For the Army green is out

Filed as Kate Smith

Army Old Guard According to recent reports from the military fashion front the Army which already has a long history of uniform changes is making yet another and the big news is that…

…green is out and blue is in.

The blue uniform will be required dress for all occasions except for most working hours when the familiar Army Combat Uniform (ACU) is worn. The plan is to simplify the wardrobe which now includes four varations in addition to the Army Combat Uniform. The new wardrobe would include only the dress blue and the ACU.

The blue isn’t all together new for the Army. Although it may not immediately come to mind you’ve probably seen the look before. Most people are familiar with “Army Blues” because this is the everyday attire for the soldiers of the “Old Guard” (3rd U.S. Infantry Regiment) that we often see during scenes from ceremonies at Arlington National Cemetery or at the White House.

While some Army green lovers would like to stick with the tradition they might not be aware that Army Green only dates back to the middle of the 20th century. Prior to that the Army wore brown or khaki thus the nickname “doughboy” during WWII.

Pink Taxi

Brand, Trademark or Signature Color ·

Filed as Kate Smith

Pink Taxis

Bright Pink cabs are adding colour to the otherwise winter-grey streets of Moscow. They’re chauffered only by women and they offer rides only to women. Tagged as “Safe and Comfortable”, the Pink Taxis offer an alternative to Russian women fed up with misbehaving male taxi drivers.

Read the article…

Glowing colors

Innovations in Color ·

Filed as Kate Smith

Glow-in-the-dark Color Chart

Glow-in-the-dark materials that shine with the whole range of visible colors, and can even produce white light, have been developed by Japanese researchers.

Phosphorescent materials absorb energy when exposed to light and emit that energy as light again over long time periods.

For some time scientist have known how to produce blue and green phosphorescent compounds that would last for hours however producing red that last more than just a few minutes eluded them. Until now that is. The team from Ryukoku University, Kyoto solved the mystery by adding red dye to green and blue phosphors.

Read the article…

Trademark color: BP battles for green

Brand, Trademark or Signature Color ·

Filed as Kate Smith

BP Logo

Its not just any green they want but the particular shade of green that the company refers to as BP Green (Pantone 348C)

[From Australia] A landmark move, oil giant BP is taking its battle for “ownership” of its characteristic colour green to the High Court. The move is the latest in its long campaign to have the colour registered as a trademark.

The High Court application follows BP’s defeat in the Federal Court last year, when a full bench refused its application to register the colour. This decision overturned a 2004 ruling that granted BP a trademark for its service stations and facilities.

Read the article…

The BP logo dsiplayed is from the BP website and is protected by copyright and/or trademark. It is being shown here under the Fair Use provision which allows low-resolution images of logos to be used to illustrate the organization, item, or event in question.

Color in business: Green in more ways than one

Filed as Kate Smith

Eagle County's Fleet of Green Toyota Priuses Eagle County, Colorodo purchased 20 new Toyota Hybrid Priuses most of which are the color green to symbolize the county”s efforts to go green.

“Green is an environmentally friendly color and it helps us show the community that the county wants to be environmentally friendly as well,” said Justin Finestone, with Eagle County communications in an interview with 9News.

A bank stylishly in the red

Color in Business Environments ·

Filed as Kate Smith

When UBS, the Zurich-based financial institution, decided to create a new floor dedicated to its wealthiest private clients in New York, it wanted something that would set the space apart.

Instead of the typical blues of banking, it created an environment around a rich shade of red that it hoped would bring all the right associations to mind — among them, the company’s logo and television advertising campaign and, for some people, numerous works in UBS’s collection of contemporary art.

See the article in the New York Times