Nexium became the most heavily advertised drug in the United States with ads that featured what color? Answer »
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Make effective, unique and credible color choices
Based on research and filled with hundreds of color combinations and illustrations, Color: Messages & Meanings presents color expert, Leatrice Eiseman’s insights on color and emotion, and addresses how best to integrate these qualities into your work, insuring your intended message is communicated.
Renault unveils the Scénic Conquest in June 2007 and the off-roadera that is orange inside and out and can be seen for the first time at the upcoming Geneva auto show.
“Cayenne Orange” exterior paint plus orange interior graphics, and orange seatbelts and orange accent stitching make this an intriguing choice for those crazy about the outdoors and the color orange. That is as long as your in Europe as you can’t get one in the U.S. in any color. Photo courtesy of Renault
[youtube:http://www.youtube.com/watch?v=NlHUz99l-eo]
iPod party
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iPod parody
In Kuala Lumpur at least one local council rejected building plans because the draughtsman used “the wrong colour”, of purple, said the Malaysian Institute of Architects (PAM).
When re-submitted in the “correct” colour, the building plans were rejected again, this time because it was folded the wrong way.
Is it no wonder that the New Straits Times refers to the Malaysian bureaucracy’s officials as “Little Napoleons”?
While many cities are talking about green in terms of energy efficency and environment protection in Paris when the mayor says he wants all green cabs he is referring to the color! Although I can’t say that he is not also concerned with environmental issues his focus seems to be on making the cabs in Paris a uniform color.
”It appears that Mayor Bertrand Delanoe wants to emulate London (black cabs) and New York (yellow ones) by having Paris taxis with all the same color. The idea is to make the 15,500 Paris cabs more easily recognizable.” Seth Goldschlager for Metro International
Of course my first question is what hue of green does he have in mind?
The New York Times ran an interesting article in the science section on the color red yesterday called: How Do We See Red? Count the Ways
This is one of the many interesting aspects of red that they noted:
Given red’s pushy reputation, design experts long thought people felt uncomfortable and worked poorly when confined to red rooms.
But when Dr. Nancy Kwallek, a professor of interior design at the University of Texas at Austin, recently compared the performance of clerical workers randomly assigned for a week to rooms with red, blue-green or white color schemes, she found that red’s story, like the devil, is in the details.
Workers who were identified as poor screeners, who have trouble blocking out noise and other distractions during the workday, did indeed prove less productive and more error prone in the red rooms than did their similarly thin-skinned colleagues in the turquoise rooms.
For those employees who were rated as good screeners, however, able to focus on their job regardless of any ruckus around them, the results were flipped. Screeners were more productive in the red room than the blue. “The color red stimulated them,” she said, “and they thrived under its effects.”
And the subjects assigned to the plain-vanilla settings, of a style familiar to the vast majority of the corporate labor force? Deprived of any color, any splash of Matisse, they were disgruntled and brokenhearted and did the poorest of all.
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Sony Bravia commercial - color like no other.
[youtube:http://www.youtube.com/watch?v=7TtZOMJem80]
Innocent victim of Sony Bravia commercial.
The Daily Telegraph out of NSW, Australia reports that Rockdale Council has plans to bathe a known trouble spot in pink light to discourage hoons [undesirables] loitering there and if the test is successful, they will switch on [pink] at other locations.
Councillor Gary Green said pink is known to have a calming affect on people and said it is hoped the pink lighting will prove “unsympathetic towards hoons”.
Rockdale is the council that recruited Barry Manilow to fight crime. Mayor Bill Saravinovski said the council may even consider giving crooner Barry Manilow the flick in favour of Pink Floyd. Maybe the council should keep Barry and supplement the pink lights with piped in “Manilow music”.
In case you think I’m kidding you can see the story at
