Meet the Color Mavens
Kate Smith
"As a professional color expert, trend forecaster, engaging speaker and chief color maven, I work with corporate clients and buiness owners on using color to drive sales and elicit a favorable response to their products, their brands, and their marketing messages."
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Julie Hoylen
"Born with a natural sense of style, Julie is a fashion stylist and consultant working in the New York City area. Julie's professional experience in both the fashion and music industries has allowed her to develop a unique perspective on personal style that keeps her clients turning to her when"
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Featured Book
Make effective, unique and credible color choices
Based on research and filled with hundreds of color combinations and illustrations, Color: Messages & Meanings presents color expert, Leatrice Eiseman’s insights on color and emotion, and addresses how best to integrate these qualities into your work, insuring your intended message is communicated.
Buy this book at Amazon.com
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Apple’s iPod Shuffle now comes in five colors. The colors are the same as for the 4GB iPod nano but the Shuffle has one fun addtion: ORANGE!
The color orange is often claimed as the favorite color of individuals who are adventurous and enthusiastic, work and play hard and have a great sense of humor. This fun color is a nice addition to the iPod Shuffle color offering. Check out the iPod Shuffle at the Apple.com.
I did notice while at the Apple store that they no longer list the colors by name but instead show the color which eliminates the need for an actual color name. Maybe someone from Apple read my comments about the boring iPod color name although it is more likely that they simply continue to improve and come up with simple and clean solutions for every aspect of the product experience.
Nicely done!
Picture from Apple.com
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[youtube:http://www.youtube.com/watch?v=bqfrNraWtro]
[youtube:http://www.youtube.com/watch?v=GqAAKEda21E]
[youtube:http://www.youtube.com/watch?v=B2lkleajjmc]
M&Ms commercials - Chocolate is better in color!
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Authored by Kate Smith
Another city uses color to support their home team as Indianapolis turns blue this weekend in support of the Colts as they take on the New England Patriots in the AFC Championship game. The town seems to be taking blue to the extreme and Mayor Bart Peterson says downtown will be lit up in blue and some of the buildings downtown will be configured to resemble the sign of a horseshoe [the Colts logo]. Colts fans may be donning the color for the big game but certainly won’t be “singing the blues” if their team is victorious this weekend.
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[youtube:http://www.youtube.com/watch?v=XqakVcxQHp4]
The New VW Beetle commercial.
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“Nintendo may have not invented the color white, or the dual-screen technology, but they sure are known for the two with their Nintendo DS. Mitsubishi’s latest phone for NTT Docomo (in Japan) shares a shocking resemblance to the Nintendo DS: white, dual-screen and the bottom screen being a touchscreen. Even more coincidental, the name of the phone is the D800iDS.”
–Travis Hudson on Gizmodo
Mitsubishi Press Release
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[youtube:http://www.youtube.com/watch?v=ggiQ11Ov3X4]
[youtube:http://www.youtube.com/watch?v=w92n9Px2cYU]
Intel Pentium 4 Processor commercials.
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Authored by Kate Smith
CHL Memphis RiverKings stand out players Derek Landmesser, Louis Dumont, Travis Banga, and Larry Sterling will be using pink Susan G. Komen commemorative sticks as they face off against the Odessa Jackalopes on Saturday, January 20th. The pink sticks will be auctioned off following the game.
“We are thankful to the players using the pink commemorative sticks, and are excited to auction off several of the used sticks following the game,” said Nicole Hernandez, Fundraising Chair for the Mid-South Susan G. Komen affiliate located in Memphis.
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Authored by Kate Smith
Have you ever wondered how safe the the food being served really is in your favorite restaurant? If you’re dining in California’s Sacramento County you will soon be able to see how the county health inspector would answer that question before ever walking in the door.
Beginning today as soon as a health check is completed a colored placard will be placed in the window to indicate the health inspector’s assessment of the establishment. According to KCRA 3 News from Sacramento, CA the color system will let you know whether the business passed with virtually no problems, passed but has some problems or has been closed because it poses a health risk. The color system is not limited to restaurants, but also supermarkets, bakeries and school cafeterias will display the placards.
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“This year, Fox Searchlight has done everything but trademark the color yellow in its attempt to drive the Little Miss Sunshine bus all the way to the Kodak Theatre.” says Mark Harris of Entertainment Weekly. Read his full story “An Oscar Season in Hell”
Read our review of how color was used in Little Miss Sunshine Yellow
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Baltmore is already a sea of purple as fans don this regal color in a show of support for The Ravens. Friday, January 12th has been desigated Purple Friday to celebrate the 2006 AFC North Champions. Look for fans to be showing their Raven's pride by wearing PURPLE everywhere in Baltimore this Friday.
An initiaitve to "Light the City Purple" has been launched by Mayor Martin O'Malley's office. Business owner's downtown are being asked to place purple gels, coverings or bulbs in their windows and on signs so the city will will glow in this royal hue as fans come together to celebrate their home team.
See more on Purple Friday and the 2006 AFC Noth Champions Baltimore Ravens on the team website.
More about the color PURPLE
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