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25th July: Kate's Color Quiz

Nexium became the most heavily advertised drug in the United States with ads that featured what color? Answer »

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Meet the Color Mavens

Kate Smith

Kate Smith

"As a professional color expert, trend forecaster, engaging speaker and chief color maven, I work with corporate clients and buiness owners on using color to drive sales and elicit a favorable response to their products, their brands, and their marketing messages." more...
Julie Hoylen

Julie Hoylen

"Born with a natural sense of style, Julie is a fashion stylist and consultant working in the New York City area. Julie's professional experience in both the fashion and music industries has allowed her to develop a unique perspective on personal style that keeps her clients turning to her when" more...

Featured Site

Trendwatching.com

Trendwatching.com is an independent and opinionated trend firm, scanning the globe for the most promising consumer trends, insights and related hands-on business ideas. (more…) SensationalColor.com

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Featured Book

Color: Messages & Meanings

Color in Art; Colour in Art

Make effective, unique and credible color choices

Based on research and filled with hundreds of color combinations and illustrations, Color: Messages & Meanings presents color expert, Leatrice Eiseman’s insights on color and emotion, and addresses how best to integrate these qualities into your work, insuring your intended message is communicated. SensationalColor.com

Buy this book at Amazon.com

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A twist of color

Products & Packaging · Tags:

Authored by Kate Smith

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A twist on the new iPod Nano commercial. Sensational Color; Sensational Colour SensationalColor.com

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Starbucks adds holiday color

Products & Packaging ·

Authored by Kate Smith

starbucksholidaycupsleeves.jpg

Starbucks holiday decor is usually simple. Okay some might even say stark but while this year’s store decorations are much the same Starbuck’s has added a nice touch of color to each cup by offering holiday sleeve in five festive colors and patterns. Now the sleeves are not only functional but also nice to look at.

 

Ahhhh…coffee and color…does it get much better than that? Sensational Color; Sensational Colour SensationalColor.com

Color insights for your business —brands, products, packaging— plus the lastest color trends, design influences and innovations.

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