I often hear from people who are curious about opportunities in the world of color consulting.
Creative color opportunities do exist in a variety of industries and there is a need for skilled people to guide companies through the myriad of color choices, as advice is sought on how to use color effectively.
But you need more than a love of color to get there. You need to know the way and I know of no one more qualified to show you a path to success in color consulting than the leading expert in the field, Leatrice Eiseman.
Lee is the author of seven books on color, the executive director of the Pantone Color Institute, as well as the director of the Eiseman Center for Color information and Training on Bainbridge Island, WA. She is widely quoted in the media and has been named by Fortune magazine as one of the ten top ‘decision makers’ internationally for her work in color.
When I made the decision to focus solely on color rather than all aspects of product development and marketing, Lee was the person I sought out to help me and her guidance was invaluable in setting me on a path to success in the world of color consulting.
If like me you have a passion and an ‘eye’ for color, determination and motivation and want to learn how to get started with a color related career I recommend that you enroll in a training program that Lee offers. Her cutting-edge program that will enhance your color knowledge and show you how to hone your skills. Color workshops are included, but you will also learn about what is expected of you and what to charge for your services.
Even if you are already working in an area that utilizes color, such as interior or graphic design or personal color, you might consider this course as a way to ‘spread your wings’ and extend into other areas, becoming more of a ‘full service’ color consultant.
If you are a professional working within a particular industry or for a specific company, this course will give you additional insights that will enhance your use of color and potentially expand your career opportunities.
Best of all you will receive credible, veritable information, including the emotional aspect of color as well as color trend forecasting, taught by the leading expert in these fields, Leatrice Eiseman.
Lee teaches this Color/Design program annually and enrollment is limited. For more information about the program, please contact Bobbie Hawkes.
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Here’s what they told the folks at Crayola….
- Kids feel great about doing well in school.
- Kids want to help protect the planet.
- Kids believe that anyone can be a celebrity.
- Outdoor activities are fun for kids.
- Kids love having fun with parents, their best friends.
- Kids want everyone’s dream to come true.
- Kids want everyone’s story to be a happy one.
- Kids want their homes to feel like a warm, cozy bear hug.
And here’s the colors that express those thoughts. Can you match the color name to the idea above?
- Happy Ever After
- Awesome
- Best Friends
- Giving Tree
- Bear Hug
- Famous
- Fun in the Sun
- Super Happy
See if you were right and meet the 2008 Kids Choice Colors….
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In 2008 the Chinese will officially have their chance to mix a little of their culture with the traditions of the Olympics.
For example, on the official Olympics website for 2008, one can quickly find in the Torch Relay section at the top, a banner full of red waves and, you guessed it, a red dragon. In China, a red dragon symbolizes both happiness and power and it is a red dragon that will symbolize the lighting of the flame!
In creating his vision of how China would be portrayed on the Olympic website Zhifeng mingled traditional colors with a color not represented in Feng Shui; a color not a part of Chinese culture.
The main color theme of the Olympic website for 2008 is the modern and beautiful blending of blue and green to produce teal. Teal represents a new age of modernity; a color, which right now in China represents an increased awareness of globalization. The Chinese have embraced this color and display it proudly.
Although red will never be pushed aside at the heart of Chinese culture, it will, for a while, have to share the stage with teal.
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Tags: gold, silver
Authored by Kate Smith
How many times have you seen motivational posters hung within the walls of a company whose leadership is anything but motivating?
Well Loyalis has come up with some perfect replacement posters in his Demotivational series. Check them out here…
I bet without me telling you would have figured out my favorite. Color and duct tape…my kind of humor. 
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From today’s New York Times– MADISON AVENUE is making like Little Jack Horner, pulling out plum after plum for the presumed delectation of consumers.
Examples of how plum may become the new black for advertisers and media companies include a new Plum Card from American Express, coupon inserts in Sunday newspapers under the RedPlum name and plum-colored labels for products like Penta water.
There is also Plum TV, a channel available in resort communities; PlumChoice Online, a PC services company; and even books by Janet Evanovich featuring a character called Stephanie Plum. The titles include “Plum Lovin’ ” and “Plum Lucky” and, coming in January, according to Dori Weintraub of St. Martin’s Press, which publishes Ms. Evanovich, “Plum Spooky.”
Trend watchers suggest several reasons so many marketers seem to be going plum loco. One recurring thought is that the success of technology brands like Apple and BlackBerry is giving fruit a good name, hence the proliferation of plums as well as brands like Pinkberry and Red Mango, which are both frozen yogurts.
Plum and purple colors also “evoke royalty, sophistication,” said Tom Julian, president at the Tom Julian Group in New York, a brand consultancy.
Those shades can appeal to “the emotional side of one’s passions and interests,” he added, “the individual desire for zest and to be distinct.”
Mr. Julian traces the growing appeal of plum to fall 2005, when “the ‘luxe’ factor emerged in the designer market” and richer hues came into favor.
Continue reading on the NYTimes.com
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