Pink is a quintessentially British color

The color pink is the number one selling fashion color for men in the UK for 2007

British men have embraced this in a leading way over time, but this season it’s even more important as a key look.”

• Keep it simple and don’t over do it.

• Co-ordinate a pink shirt with a contrast colored tie.

• Wearing tone on tone i.e. pale pink shirt with dark pink tie looks great but it’s a look only for the brave .

More meaning than most colors

Dr Veronika Koller, lecturer at Lancaster University, who has carried out research on the significance of color said: "Pink has more meanings than any other color.

"Historically pink was worn by boys and blue was for girls. After the World War I there was a complete turnaround when blue became associated with military uniforms, male jobs and masculinity. The marketing industry adopted pink for girls simply as a contrast."

Dr Koller believes the trend has now come full circle.  She added: "Pink has become a fashion statement for men.

"Men who wear pink send out a clear message that they perceive themselves as being cutting edge, modern, out of the ordinary and special."

Learn more about this meaningful color in All About the Color Pink