Providing a Jolt of Energy and Inspiration, Dynamic Chili Pepper Brings a Splash of Vitality to Fashion, Beauty and Interiors

Chili Pepper (Pantone 19-1557) was selected by Pantone as the color of the year for 2007.

A bold hue that catches the eye and projects confidence, sophistication and engages our senses.

In a time when personality is reflected in everything from a cell phone to a Web page on a social networking site, Chili Pepper connotes an outgoing, confident, design-savvy attitude.

“Whether expressing danger, celebration, love or passion, red will not be ignored," explains Leatrice Eiseman, executive director of the Pantone Color Institute.

In 2007, there is an awareness of the melding of diverse cultural influences, and Chili Pepper is a reflection of exotic tastes both on the tongue and to the eye. Nothing reflects the spirit of adventure more than the color red.

At the same time, Chili Pepper speaks to a certain level of confidence and taste. Incorporating this color into your wardrobe and living space adds drama and excitement, as it stimulates the senses.”

"In 2007, we're going to see people making greater strides toward expressing their individuality," says Lisa Herbert, executive vice president of the fashion, home and interiors division at Pantone."

The color red makes a bold statement. We're seeing shifts in people's opinions on current events and major changes in the way they are expressing themselves through new technology.

People are open to the possibilities of the future and Chili Pepper celebrates that."

For more on the color red see All About the Color Red

See Pantone's Fashion Color Report for Fall '07