How Would You Score If This Robotic Fashion Critic Rated Your Color Style?

You know you’ve got style. You’re confident you have a flair for color. Would you like to find out how your outfit rates?

A.S. Colourmatic - the world's first digital colour critic

Step in front of the Colourmatic machine. It takes just a few moments for this robotic fashion critic to identify the weakest color link in your outfit, give you a rating score out of 100, and then provides recommendations on which of the 50-plus colors available inside AS Colour might help to improve your overall outfit rating.

I think this is brilliant. It’s fun, interactive, and  gives customers a great reason to experiment with color rather than opting for black, white or grey. Nicely done AS Colour on your campaign that encourages your shoppers to diversify the colors in their wardrobes.

Has the Colourmatic been successful?

A.S. Colourmatic - the world's first digital colour critic

A.S. Colourmatic - the world's first digital colour critic

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A.S. Colourmatic - the world's first digital colour critic

This is a video that tells the story.

You can read more about the Colourmatic campaign here or see it in person outside the AS Colour at Britomart, Auckland, New Zealand.

Comments

  1. Crystal Smith says:

    Lack of color confidence is a real epidemic. I’d love to be able to play with this tool. Small suggestions work best. Change the black tee to yellow. No need to reinvent your whole wardrobe when a few pops of color will freshen up the whole thing.

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