You know you’ve got style. You’re confident you have a flair for color. Would you like to find out how your outfit rates?
Step in front of the Colourmatic machine. It takes just a few moments for this robotic fashion critic to identify the weakest color link in your outfit, give you a rating score out of 100, and then provides recommendations on which of the 50-plus colors available inside AS Colour might help to improve your overall outfit rating.
I think this is brilliant. It’s fun, interactive, and gives customers a great reason to experiment with color rather than opting for black, white or grey. Nicely done AS Colour on your campaign that encourages your shoppers to diversify the colors in their wardrobes.
Has the Colourmatic been successful?
This is a video that tells the story.
You can read more about the Colourmatic campaign here or see it in person outside the AS Colour at Britomart, Auckland, New Zealand.