Yves Klein Blue: A New Symbol for Global Unity and Cooperation
In a recent interview with the Brazilian magazine Veja, I was asked to comment on the recent emergence and popularity of Yves Klein International Blue on the world’s fashion runways. After researching the trend in relation to the latest mega trends and the most recent global color forecasts, I believe that the revival of this intense vibrant blue is one of the leading new color directions today.
The world now faces many issues of sustainability and global cooperation and YKIB is perfect to drive these messages home. What color says global unity and cooperation better than the bright blue that our planet projects when it is viewed from space?
What Goes Around Comes Around: Yves Klein Blue Splashes Down the Runways
Just like the cycles of our planet, YKIB, last seen in the early 80s, is once again circling through another reincarnation. The color which many call the only patented color is being trotted down the runways in every major fashion capital worldwide. Is this just another recycling of a popular color trend or does it have more meaning and substance this time? Will it have more longevity? The third time may be the charm!
Color Marketing Group examines the important issues or influences before forecasting color direction. The clear overwhelming message from the global CMG meetings is that Sustainability / Global Warming / The Environment are the most important issues driving color direction in every global region today. These influences are taking on the personality of a global cause. Green has emerged as the issue, but YKIB will be the color of resolution and cooperation that will define the solutions.
A Shift in Global Color Direction
Recently global color directions have been associated with regional ethnic colors. It has been a celebration of our global diversity. Now, as we see serious issues like global warming and sustainability gaining in importance, there is an increasing need for colors that represent a unified global cause and represent a combined global community. The colors of our planet: vibrant blue, white and green, seem to make the most sense for this new global direction. Blue is universally well liked but can also be viewed as ubiquitous and a bit boring. The vibrancy of YKIB makes it exciting and stand out in a sea of blue hues.
A Patented Color Process
International Klein Blue was developed by Yves Klein and his chemists to have the same color brightness and intensity as dry pigments. The color is achieved by suspending dry pigment in a clear synthetic resin. This new medium was patented by Klein. So, the patent is more about the process of suspending the dry pigment in a clear synthetic resin to achieve this very intense blue rather than being a patented color.
What this all means is that to produce a TRUE International Klein Blue, the specific process of dry pigments and synthetic resin must be followed. The majority of manufacturers today use Yves Klein Blue as a color direction and then match it as best they can with their own processes and therefore are not really true patented Yves Klein Blue.
International Klein Blue may be the only color that is determined by a patented process, but many brands have trademarked their specific brand colors. One example of a trademarked color would be Tiffany Blue which has its own specific PMS number – 1937 (the year Tiffany’s was founded).
A New Global Color Direction
Context is the key when any new color direction is expressed.The other colors that are in harmony with the direction are equally important. Look for a bright emerald green, a sunny yellow and lots of white to accompany YKIB as a new unified and clean global color statement emerges. Context is the key when any new color direction is expressed.