Sprint Goes For Yellow by Kate Smith Leave a Comment Think yellow and what comes to mind? Sunshine? Yes. Lemons? Sure. Flowers? Yup. Cell phone service? Huh? Okay, well … Read More Telia Wins Court Case On The Color Pink by Kate Smith Leave a Comment Deutsche Telekom parent company of T-mobile filed a lawsuit in the Danish court saying that Telia had no right to use … Read More Owens Corning In The Pink by Kate Smith Leave a Comment Owens Corning has registered a trademark for the color pink in the housing industry. The company has achieved … Read More Color Branding Cues by Kate Smith Leave a Comment We talk a lot about the importance of brand colors. Brands (the promise between a customer and the company) and color … Read More Why Green & Black Is Not Green & Black by Kate Smith Leave a Comment While most companies today are aware that colors are symbolic and can support their brand message, that was not always … Read More Do You Know Which University Was First To Use Orange Alone? by Kate Smith Leave a Comment Syracuse University adopted orange as its official school color, after experimenting with pea green and rose pink, … Read More BluWood: Is Blue the Next Pink? by Kate Smith Leave a Comment In new construction when you see pink insulation you think Owens Corning. They trademarked the color pink, did an … Read More Green and Red = Fresh by Kate Smith Leave a Comment But is "Fresh" getting stale in retail? Call it a twist in the re-tail in India as new entrants keep it too basic. … Read More Baltimore Fans Dreaming In Black and Blue by Kate Smith Leave a Comment Color fan? YES! Sports fan? Not so much any more (I OD'ed on sports during my stint at Reebok) but this article in the … Read More Orange Remains But Name Will Be Dropped by Kate Smith Leave a Comment With the acquistion of BellSouth and Cingular, AT&T announced a transition branding strategy that will initially … Read More (RED) and (PRODUCT) RED by Kate Smith Leave a Comment The Gap launches (PRODUCT) RED and will be donating 100 percent of profits from the sale of the book titled … Read More American Express COLORISTA by Kate Smith Leave a Comment With all eyes on the runway, fashionistas are not only looking for the upcoming styles but also for the latest color … Read More UPS Big Brown by Kate Smith Leave a Comment Founded in 1907, six years before the U.S. Postal Service, UPS has grown from a messenger service to a worldwide … Read More The Green (H&R) Block by Kate Smith Leave a Comment Color plays a major role in brand identity and smart companies use color wisely to stand out in their market. For … Read More 1 2 Next Page»
