Sprint Goes For Yellow

Sprint Goes For Yellow

Think yellow and what comes to mind? Sunshine? Yes. Lemons? Sure. Flowers? Yup. Cell phone service? Huh? Okay, well … Continue reading...

Veuve Clicquot Yellow (or Is It Orange?)

Veuve Clicquot Yellow

New Year's Eve is more than just a time for celebrating.  It is a time for reflecting on the past, and looking forward … Continue reading...

Telia Wins Court Case On The Color Pink

Telia Wins Court Case On The Color Pink

Deutsche Telekom parent company of T-mobile filed a lawsuit in the Danish court saying that Telia had no right to use … Continue reading...

Owens Corning In The Pink

Owens Corning In The Pink

Owens Corning has registered a trademark for the color pink in the housing industry. The company has achieved … Continue reading...

Color Branding Cues

Color Branding Cues

We talk a lot about the importance of brand colors. Brands (the promise between a customer and the company) and color … Continue reading...

Why Green & Black Is Not Green & Black

Why Is Green & Black Not Green & Black?

While most companies today are aware that colors are symbolic and can support their brand message, that was not always … Continue reading...

Do You Know Which University Was First To Use Orange Alone?

Do You Know Which University Was First To Use Orange Alone?

Syracuse University adopted orange as its official school color, after experimenting with pea green and rose pink, … Continue reading...

BluWood: Is Blue the Next Pink?

BluWood: Is Blue the Next Pink?

In new construction when you see pink insulation you think Owens Corning. They trademarked the color pink, did an … Continue reading...

Green and Red = Fresh

Green and Red = Fresh

But is "Fresh" getting stale in retail? Call it a twist in the re-tail in India as new entrants keep it too basic. … Continue reading...

Baltimore Fans Dreaming In Black and Blue

Baltimore Fans Dreaming In Black and Blue

Color fan? YES! Sports fan? Not so much any more (I OD'ed on sports during my stint at Reebok) but this article in the … Continue reading...

Orange Remains But Name Will Be Dropped

Orange Remains But Name Will Be Dropped

With the acquistion of BellSouth and Cingular, AT&T announced a transition branding strategy that will initially … Continue reading...

(RED) and (PRODUCT) RED

(RED) and (PRODUCT) RED

The Gap launches (PRODUCT) RED and will be donating 100 percent of profits from the sale of the book titled … Continue reading...

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