We've all experienced the problem.  You put two socks in the washer yet only one comes out -- leaving you with a bunch of socks without mates.  While the lone sock problem is a minor annoyance for most of us, for a group of folks in San Francisco it has become a mission.

They set out to:

Solve the age-old problem of the disappearing sock,

 

Transform the sad sock into a necessary accessory,

 

Provide kids permission to express themselves, and

 

Allow girls a chance to be girls for as long as they want.

Acheiving that mission took innovation, creativity and color!

Their company, Littlemissmatched, sells colorful patterned socks for children and adults.  Packaged in odd numbers, they're sold in mismatched colors and patterns.

Color consultant, Joann Eckstut, developed four unique color palettes for the company with each color palette different from the next and based on the "missmatched color wheel" shown here:

KOOKY
All about complementary colors.
These colors sit opposite each other on the color wheel.



FABULOUS
All about monochromatic colors.
These colors are different shades of the same color.

MARVELOUS
All about analogous colors.
These colors sit next to each other on the color wheel.


 

ZANY
All about every color on the color wheel.

Color and ingenuity, plus a dash of fun, have solved the laundry day dilemma.