Sprint Goes for Yellow PDF Print E-mail
Written by Kate Smith   

Sprint has claimed yellow as the color they think will allow their brand to stand out in the crowded telecommunications spaceThink yellow and what comes to mind?

Sunshine?  Yes.

Lemons?  Sure.

Flowers?  Yup.

Cell phone service?  Huh?

Okay, well maybe not, but Sprint would like to change that.

Sprint has claimed yellow as the color they think will allow their brand to stand out in the crowded telecommunications space and they are working hard so that when you think "yellow" you think "Sprint".

In a series of TV ads beginning in January for the wireless communications company, the screen is an attention getting rectangle of bright yellow.  So move over red, make way orange, you too fuschia...yellow is elbowing its way into the party.

Will Sprint win a trademark for yellow?  Only time and lots of marketing dollars will tell.Sprint has claimed yellow as the color they think will allow their brand to stand out in the crowded telecommunications space








Kate Smith Color Expert Speaker Kate Smith, founder and contributing editor of Sensational Color is a color expert, strategist and engaging speaker and host of Views on Hues.

In addition to the color services she provides for many corporations, Kate shares her knowledge of color on her website Sensational Color and blogs: Color For Your Home, Color Pro, and Live In Full Color.


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