 With the acquistion of BellSouth and Cingular, AT&T announced a transition branding strategy that will initially marry elements from the Cingular brand, including the color orange, the five signal bars, and the jack logo with AT&T's blue circular logo.
"Once the transition ends, the color orange will continue to be associated with AT&T's wireless services, while the Cingular brand will be phased out", the company said in a statement. 
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