Whether you catch a glimpse from across a busy street or receive a precious package under the soft glow of candlelight, the box is unmistakably from Tiffany & Co.
Since 1837, the blue box has contained the exquisitely designed jewelry and high quality gifts that have made Tiffany’s a legend.
The particular shade of “robin egg” blue over time has become so closely identified with the Tiffany brand that it is often called Tiffany Blue. The blue box is an American icon that has come to symbolize exclusivity and unmatched craftsmanship.
When someone gives you a gift from Tiffany’s they are communicating that they care enough to give you something very special.
For those lucky enough to have received a gift from Tiffany’s it is very likely that upon catching sight of the blue packaging you breathed in a bit deeper, felt your heart rate increase and silently whispered the word “Tiffany”s” before you ever opened the box.
The positive emotional responses that are evoked by the sight of the blue box during the gift giving process have a very real and significant value. Their color is a registered trademark of the company and Tiffany’s takes great care to protect this assest. The blue designated by Pantone as number 1837 is not shown in the regular fanguide. It is interesting to note that 1837 is the year Tiffany’s was founded.